Braze introduced new product innovations, including Feature Flags, an agile feature management tool that allows brands to create meaningful experiences at scale, which is designed to drive in-product conversions and revenue for brands. Feature Flags pair with the customer journey orchestration to enable brands to deliver and improve personalized experiences in their mobile and web applications. Jon Hyman, Cofounder and CTO of Braze, announced Feature Flags, along with other upcoming product innovations at the company's annual customer conference, Forge at Metropolitan Pavilion in New York.

Landing Pages is designed to reduce technical complexities for marketing teams of all sizes and resource levels with its low-code visual editorial to build and launch custom landing pages from Braze. With Landing Pages, brands can retain customers by seamlessly capturing first-party data from new and existing customers, which can help drive further monetization for customers. New AI Products Encourage Marketers to Efficiently Experiment: Braze also announced upcoming additions to its Sage AI by Braze??

products aimed at helping marketers save time with efficient experimentation that guides them toward the most personalized and relevant customer engagement experiences. These products include: AI Recommendations: Braze has launched a beta version of AI Recommendations engine that uses machine learning (ML) to match relevant items from Braze Catalogs with the customers most likely to buy them. This feature is designed to create personalized experiences, which may result in increased revenue and boosted brand loyalty for customers.

Canvas AI Step: Also in beta, the AI step in Braze Canvas Flow uses a third-party large language model (LLM) to quickly interpret user-provided inputs, like survey feedback, to determine the appropriate response and trigger messages. Brands can leverage the Canvas AI step to create meaningful customer journeys that can increase retention and support increased revenue. By releasing Feature Flags, announcing Landing Pages, showcasing extensive product roadmap in AI, data flexibility, and cross-channel engagement, the company's demonstrating its commitment to building powerful and cutting-edge customer engagement tools at Braze.

In the past five months, Braze has released several product enhancements to help Braze customers improve customer engagement, including new and enhanced data features, new additions to the existing AI suite, and a new suite of productivity features.