BRC Inc. announced that its Board of Directors has appointed Roland Smith as Executive Chairman, effective immediately. Mr. Smith assumes the chairmanship from Founder Evan Hafer, who is continuing to serve as Chief Executive Officer and a Board member. The Board has expanded Mr. Smith's role so he can work more closely with Mr. Hafer and co-Chief Executive Officer and Board member Tom Davin to capture growing demand for the Company's products and pursue enhanced value for shareholders, customers and the important stakeholders that Black Rifle Coffee serves.

Roland Smith is a proven leader in the consumer-packaged goods, fast casual and retail sectors and has spent more than two decades serving as a Chief Executive Officer and Chairman of both public and private companies. Mr. Smith has been a member of Black Rifle Coffee's Board since it became a public company. He has a strong track record growing revenue, increasing profits, managing complex integrations and transforming companies for future success.

Mr. Smith is currently Chairman of the Board of Jack's Family Restaurants Inc. and Director of Caliber Inc. He previously served as Chairman and Chief Executive Officer of Office Depot Inc., President and Chief Executive Officer of Delhaize America, LLC, the U.S. division of Delhaize Group, President and Chief Executive Officer of Wendy's/Arby's Group Inc., Chief Executive Officer of Wendy's International Inc., and Chief Executive officer of Arby's Restaurant Group Inc. Additionally, Mr. Smith was Chairman of the Board of Carmike Cinemas Inc., and a Director of Dunkin' Brands Inc. Mr. Smith is a graduate of the U.S. Military Academy at West Point and served in the U.S. Army in the Transportation and Aviation Corps as a platoon leader, executive officer, deputy director of Army programs, aviation maintenance officer and pilot.