Bridgestone's new ENLITEN tire showed strong performance by supporting Challenger Class Winner Innoptus Solar Team,and
Bridgestone joined the organizers of the BWSC, the South Australian Motorsport Board (SAMSB), in showcasing the success of the event's winning teams in each class and named the first ever winners of the Bridgestone E8 Commitment award, which celebrates the team that strongly exemplifies the one of the eight values of our corporate commitment, Bridgestone E8 Commitment, in the BWSC award ceremony on 29 October.
Winner of Challenger class: Team Manager Mr.
Winner of Cruiser class: Team Manager Ms.
Winner of Bridgestone E8 Commitment Award: Team Manager Mr.
Bridgestone carries on its 60-year legacy in motorsports. The company is evolving its motorsports activities with sustainability at the core, and advancing innovation in tire technology through motorsports. The BWSC is an important event not only as a title sponsor but also as a platform to challenge our sustainable tire technology as a 'mobile lab'. Bridgestone has listened to the team's needs and wants, and deeply understanding the demanding conditions of the event to customize the tires to be durable enough to traverse 3,000km across the outback - enabling each car to demonstrate their best performance while ensuring safety. Bridgestone continues to support the event to advance sustainability together with all the stakeholders of this event, collaborate to drive innovation, and to share the emotion, excitement and passion of the event. Bridgestone is sharing the passion to win, to embrace the ultimate challenge, and to be an inspiration.
Bridgestone has developed new, bespoke tires for the 2023 BWSC featuring ENLITEN, the company's new base technology for product design. ENLITEN elevates conventional tires by enhancing environmental performance while also exceeding the customer and market demands in product performance. The 2023 BWSC was the first time ENLITEN technology has been used in a competitive environment. Comments made in the award ceremony speech by
'This event unites individuals - organizers, faculty experts, participants, volunteers, and supporters from around the world, all with high awareness and sensitivity to sustainability, to come together to challenge the status quo and stimulate innovation for a brighter tomorrow. Our teams are made up of the greatest young minds, pouring nights and effort to overcome the challenge and develop the most efficient electric vehicle. I can only imagine the countless successes as well as failures, joy as well hardships, behind the scenes to get this far. But your passion and dedication to push the limit of technology is what's driving tomorrow's mobility. You are shaping the future of sustainable mobility, and Bridgestone is both grateful and proud to be able to join the journey and be a part of the team to create the future with you as the title sponsor.'
The ENLITEN-equipped tires supplied to the BWSC were designed to help teams meet the extreme demands during the 3,000km event, including low rolling resistance, wear and weight, and durability. Bridgestone customized tires based on the needs from the teams to demonstrate the new ENLITEN technology and exceptional capabilities of the tires. The tires Bridgestone supplied for the 2023 event features a recycled and renewable material ratio (MCN - Material Circularity Number) of 63%4 , which is a significant improvement compared to approx. 30 % in the 2019 BWSC event.
Comment from
Placing sustainability at the core of management and business, Bridgestone strives to realize its vision toward 2050 of providing social value and customer value as a sustainable solutions company. The BWSC plays a unique role on this journey as a convergence of motorsports and sustainable solutions for the future.5 The BWSC showcases the 'Energy' and 'Emotion' values of the Bridgestone E8 Commitment, which outline Bridgestone's corporate commitment to the realization of a carbon neutral mobility society (Energy) and to inspiring excitement and spreading joy to the world of mobility (Emotion).
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