Ceconomy : Baader Investment Conference 2023 (Englisch)

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To the extent that statements in this presentation do not relate to historical or current facts, they constitute forward-looking statements. All forward- looking statements herein are based on certain estimates, expectations and assumptions at the time of publication of this presentation and there can be no assurance that these estimates, expectations and assumptions are or will prove to be accurate. Furthermore, the forward-looking statements are subject to risks and uncertainties including (without limitation) future market and economic conditions, the behaviour of other market participants, investments in innovative sales formats, expansion in online and omnichannel sales activities, integration of acquired businesses and achievement of anticipated cost savings and productivity gains, and the actions of public authorities and other third parties, many of which are beyond our control, that could cause actual results, performance or financial position to differ materially from any future results, performance or financial position expressed or implied in this presentation.

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See also "Opportunity and Risk Report" in CECONOMY's most recent Annual Report for risks as of the date of such Annual Report. We do not undertake any obligation to publicly update any forward-looking statements or to conform them to events or circumstances after the date of this presentation.

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This presentation contains forecasts, statistics, data and other information relating to markets, market sizes, market shares, market positions and other industry data on the Company's business and markets (together the "market data") provided by third party sources as interpreted by us. This market data is, in part, derived from published research and additional market studies prepared primarily as a research tool and reflects estimates of market conditions based on research methodologies including primary research, secondary sources and econometric modelling. We want to point out that part of the market data used has been collected in the framework of a market survey carried out as a panel observation. The panel is a regular survey monitoring sales of specific products and product categories, using a range of distribution channels including internet, retail outlets (e.g. high street, mail order) and companies (e.g. resellers). The market data does not represent actual sales figures globally or in any given country; rather, the market data represents a statistical projection of sales in a given territory and is subject to the limitations of statistical error and adjustments at any time (e.g. reworks, changes in panel structure). The representativeness of the market data may be impacted by factors such as product categorization, channel distribution and supplier universe identification and statistical sampling and extrapolation methodologies. The market data presented is based on statistical methods and extrapolation.

In addition, market research data and trend information as interpreted or used by CECONOMY is based on certain estimates and assumptions and there can be no assurance that these estimates and assumptions as well as any interpretation of the relevant information by CECONOMY are accurate.

The market research institutes which data CECONOMY used as basis for this presentation are neither registered broker dealers nor financial advisors and the permitted use of any market research data does not constitute financial advise or recommendations.

Historical financial information contained in this presentation is mostly based on or derived from the consolidated (interim) financial statements for the respective period. Financial information with respect to the business of MediaMarktSaturn Retail Group is particularly based on or derived from the segment reporting contained in these financial statements.

Such financial information is not necessarily indicative for the operational results, the financial position and/or the cash flow of the CECONOMY business on a stand-alone basis neither in the past nor in the future and may, in particular, deviate from any historical financial information based on corresponding combined financial statements with respect to the CECONOMY business. Given the aforementioned uncertainties, (prospective) investors are cautioned not to place undue reliance on any of this information. No representation or warranty is given and no liability is assumed by CECONOMY AG, express or implied, as to the accuracy, correctness or completeness of the information contained in this presentation.

This presentation contains certain supplemental financial or operative measures that are not calculated in accordance with IFRS and are therefore considered as non-IFRS measures. We believe that such non-IFRS measures used, when considered in conjunction with (but not in lieu of) other measures that are computed in accordance with IFRS, enhance the understanding of our business, results of operations, financial position or cash flows. There are, however, material limitations associated with the use of non-IFRS measures including (without limitation) the limitations inherent in the determination of relevant adjustments. The non-IFRS measures used by us may differ from, and not be comparable to, similarly-titled measures used by other companies. Detail information on this topic can be found in CECONOMY's Annual Report 2021/22, pages 30-33.

All numbers shown are as reported, unless otherwise stated. All amounts are stated in million euros (€ million) unless otherwise indicated. Amounts below €0.5 million are rounded and reported as 0. Rounding differences may occur.

Customer

Contacts

>2bn

Reach

Sales:

~22 €bn

Online

sales: >5 €bn

Proximity

Stores

>1k

72% brand awareness

68% brand awareness

#1 / #2 market

position in 9

countries

Employees

~45k

Personal services

Partner network

Long-standing strong Supplier relationships

Growth opportunities

Sustainability

Sustainable and energy-efficient products

Premium products

More premium products in key categories

New categories

Growth in new categories - health, mobility, virtual reality

Adjacent service business

Services for higher convenience and "peace of mind"

+50%

47%

+10%

+16%

CAGR in energy-efficient category segments3

of consumers prefer fewer but higher quality items3

CAGR1,2

CAGR1,2

"We Create

EXPERIENCE ELECTRONICS

to Enrich

People's Life "

Employee experience

Shopping experience

Usage experience

Impact experience

"Front-line first

delivering great Engaging employees and customers customer experience"

>

>

Refreshing our store portfolio

6 Lighthouse stores with significantly increased frequency & profitability - 20 stores planned until FY 25/26

Successful operation of >10 Xpress stores in Hungary since 2016 - further expansion in other countries

Core refresh: optimized assortment & department flow increasing space utilization & service offerings

Area productivity increased by 3% since 18/19 - target is +10% by 25/26

How we measure success

-0.3%p.-0.2%p.

Location cost development1

% of net sales

Our growth levers

Train-the-trainer concept established to continuously improve sales excellence - train all employees by end of FY 23/24

Building own service subscription platform for all countries to increase the share of recurring revenue

Introducing subscription based full protection package for all our customer's devices ("Full care service package")

Building up a Service Eco System where the customer can buy services without products

How we measure success

Operational Services & Solutions Income in % of total net sales1

c. 5.5%

4.5%

Our growth levers

Assortment:

Currently c. 1,000 sellers offering c. 1 m SKUs with aim to further accelerate seller onboarding & SKU growth

Customer satisfaction:

Product rating at 4.52, seller rating at 4.2 stars2

Delivery promise:

Average shipping time1<9 hours 2

Platform reach:

Roll-out marketplace to 2 additional countries

How we measure success

Gross Merchandise Value in €m

750

65