Red Dot Design award win for newest STEYR tractor range / Recognizes innovative look of 80-117hp line / Styling incorporates practical benefits that aid efficiency and safety /

St. Valentin, April 17, 2024

STEYR Plus, the newest tractor range in the brand's line-up, has won a second major prize for its styling, a globally-respected Red Dot Design Award.

A new 80-117hp range which made its debut at Agritechnica 2023 and introduced a completely new style to the STEYR tractor line, the STEYR Plus is a winner in the Red Dot Product Design category. Against submissions from companies and design studios across the world, the STEYR Plus was selected as a category winner for its innovative design by an international jury of design industry experts.

The Red Dot Winner Label is to be presented to the STEYR design team at the Red Dot Award Ceremony on 24 June, at the Red Dot Museum in Essen, Germany. The award also includes an exclusive presentation on the Red Dot websitewww.red-dot.organd in the Red Dot Design Yearbook, a four-volume publication providing a full overview of trends in the design industry.The Plus tractor design will also be showcased at forthcoming Red Dot Design exhibitions at Essen and elsewhere.

With five new four-cylinder tractors, STEYR Plus combines innovative styling and technology with a long-respected name recognised by STEYR enthusiasts everywhere. The 80-120hp category is the largest sales sector in Europe, and the Plus series has been styled to ensure it stands out in a crowded market. The styling is also designed to underpin the product quality customers expect of STEYR and brings practical benefits - integrated road/work lights reduce operator fatigue and help work more safely. Styling of the Plus also matches the technology within the tractors, bringing to this power level a full array of precision farming technology including S-Guide steering automation and S-Fleet telematics, easing customer workloads via automation.

"It's really pleasing to see the importance of tractor design recognised in this way," says David Wilkie, CNH Industrial chief designer.

"STEYR is synonymous with high-quality, high-technology tractors, and this award acknowledges the importance of styling to complement those attributes."

***

For further information about STEYR tractors, please visitwww.steyr-traktoren.com

STEYR has been synonymous with leading technology and high-quality machinery for more than 75 years. Its premium Austrian-built tractor range focuses on outstanding comfort and precision operation, using proven technical innovations to maximise productivity for operators in the agricultural, forestry and municipal sectors. STEYR customers are backed by first-class support from STEYR's professional and highly experienced network of dealers. More information on STEYR products and services can be found online at www.steyr-traktoren.com. STEYR is a brand of CNH Industrial, a world leader in capital goods listed on the New York Stock Exchange (NYSE: CNHI). More information about CNH can be found online atwww.cnh.com.

STEYR and STEYR Traktoren are registered trademarks of CNH Industrial N.V. in the European Union and many other countries.

Attachments

  • Original Link
  • Permalink

Disclaimer

CNH Industrial NV published this content on 17 April 2024 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 17 April 2024 12:03:06 UTC.