Columbia Sportswear Company announced that Mark Nenow, President of the SOREL brand, has resigned in order to focus on his health. Mark joined the company in 2007 to lead footwear. He recognized a unique opportunity to transform the SOREL brand, from primarily a men's winter work boot to a fashion-forward, all season women's led brand.

Mark became president of the SOREL brand in 2015 and focused his attention on growth through a relentless drive towards function-led style applied to boots, sandals, sneakers and more. SOREL has consistently seen growth year over year, establishing itself as the second largest of family of brands. Craig Zanon, Senior Vice President, Emerging Brands, will lead SOREL as company search for a replacement.