Dolly Parton has entered into an unprecedented, exclusive agreement with Duncan Hines' parent company, Conagra Brands to develop a line of retail food items. The new line of Dolly Parton food products will include frozen, refrigerated, grocery and snack items inspired by down-home comfort cuisine. The new products will start rolling onto store shelves nationwide this January, with an expanded line-up of Duncan Hines' mixes including Chocolate Cake Mix, Yellow Cake Mix, Cinnamon Crumb Cake Mix, Blueberry Muffin Mix and Banana Nut Muffin Mix. Additionally, the first single branded Dolly Parton item, Buttermilk Pancake Mix, will start hitting shelves this winter and marks Dolly's first foray into the breakfast category.

More items are expected to launch later in 2024 including frozen items. The multi-year, multi-category agreement was facilitated by licensing agency IMG.