Cxense : Experience Europe Provided Platform for Wall Street Journal and Other Top Influencers to Discuss Data-Driven Marketing
October 07, 2016 at 06:27 am EDT
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Cxense today announced that Dow Jones was the keynote speaker for the company's first annual Cxense Experience Europe event, 'Data in Action.' The two-day event in Barcelona, Spain, brought together marketers and publishers from around the world to discuss and demonstrate how organizations can take control of their data to drive engagement and conversions with examples from the Wall Street Journal.
At 'Data in Action,' attendees heard from industry experts, who discussed how to optimize the customer experience and shared best practices to personalize interactions. The event focused on market trends impacting the industry, such as programmatic advertising, data segmentation and video personalization. Sessions included: 'How to maximize the value of your content with real-time personalization;' 'How to create customer journeys that convert;' and 'Data and personalization in eCommerce.' Cxense experts discussed new product developments and case studies, in addition to sharing technical demonstrations.
'The event addressed the need for data-driven strategies across the industry, backed by real world case studies and insights from executives from some of the most iconic news and information companies in the world,' said Jan Vels Jensen, Cxense Chief Marketing Officer. 'Attendees left the event with a clearer understanding of how to unlock the true value of their data and the knowledge they need to increase engagement, conversions and drive overall brand value.'
Top media, marketing and advertising leaders joining Dow Jones at Cxense Experience Europe included:
Callum Kearney, head of audience development, The Wall Street Journal
Cathryn Reece, head of product development, News24.com
Jørgen H. Frøland, project management of user experience, Polaris Media ASA
Mike Bucco, senior director of product management, EBSCO
David Rowley, senior director of customer success and digital ad platform strategies, Advance Digital
Nadine Sharara, digital, CRM and planning, HOBBS
Adrian Swinscoe, Speaker, Author, Blogger and Forbes Contributor
'Data in Action' followed the company's Cxense Experience Americas event in 2015, which featured journalist and former television critic Jeff Jarvis alongside executives from The New York Times, The Wall Street Journal, Univision-ABC and Digital First Media.
Cxense ASA published this content on 03 October 2016 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 07 October 2016 10:27:02 UTC.
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Cxense ASA is a Norway-based company engaged in software development. It develops Cxense Extraordinary Insight Engine (EIE), a software as a service (SaaS) suite for online content management, designed for media houses, publishers, advertising agencies and other corporate clients. Additionally, the Company provides cloud-based standalone solutions which can also complement the EIE: Cxense Advertising, a solution enabling targeted digital advertising; Cxense Analytics, which offers real-time monitoring of audience and website analytics; Cxense Content, providing personalized content recommendations; Cxense DMP, which enables publishers to aggregate, segment and auction user data to engage and monetize the audience; and Xsense Search, providing personalized search results and suggestions based on history, context and similar searches. The Company operates in Denmark, Sweden, the United Kingdom, Japan, Argentina, Brazil, and the United States.
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