MEDIA RELEASE Page 1 of 2 For Immediate Release 24 January 2014 DAVID JONES CELEBRATES CHINESE NEW YEAR

David Jones Limited (DJS) today celebrated the start of Chinese New Year with an in-store appearance by
Fashion Ambassador Jessica Gomes and two traditional Chinese lion dancers.
As part of its Chinese New Year celebrations David Jones has launched in-store and online activations including commemorative window displays in its Elizabeth Street and Market Street Sydney stores and in its Bourke Street Sydney store.
Specially created Chinese New Year Gift Cards are now available in all David Jones stores and online and specific outposts have been created throughout a number of David Jones stores highlighting Chinese New Year gifts celebrating the Year of the Horse and the concepts of newness and good fortune in the signature Chinese celebration colours of gold and red. Set out in Annexure A to this release is a list of Chinese New Year gift ideas ranging from gold Jimmy Choo shoes to Godiva special edition Chinese New Year chocolates and exclusive Chinese New Year Glasshouse candles in 'Hong Kong'.
In May 2013 David Jones became the first Australian department store to accept UnionPay as a method of payment in its stores. UnionPay is the national Chinese credit and debit card. It has more than 3.5 million cards on issue, making it the largest card program in the world. More than 700,000 Chinese nationals visit Australia annually and this is growing at a rapid rate. Over the next two weeks David Jones is offering UnionPay cardholders a $50 David Jones gift card for every $500 spent on their card with David Jones in one transaction.
David Jones CEO and Managing Director Paul Zahra said, "David Jones has a proud 175 year retail history. Over this period we have seen our customer base grow and evolve. Today our customers reflect Australia's proud multi cultural heritage and it makes sense for us to celebrate this heritage on special occasions such as Chinese New Year. We welcome customers to come in store or to visit us online and to help us celebrate this special time of the year."
David Jones Fashion Ambassador Jessica Gomes said, "Having some Chinese heritage I am delighted to be able to be part of the David Jones Chinese New Year celebrations.
"David Jones has a proud track record of embracing and celebrating all of its customers and their various cultural backgrounds. It is particularly fitting that these celebrations are taking place over the Australia Day long weekend because it is in fact a celebration of Australia's proud multiculturalism," Ms Gomes said.

ENDS

For further information please contact:

Helen Karlis Madeleine Wilson General Manager Corporate Affairs Publicity Manager Communications & Investor Relations T: 02 9266 5074
T: 02 9266 5960 M: 0424 638 855
M: 0404 045 325 E: mwilson@davidjones.com.au
E: hkarlis@davidjones.com.au

David Jones Limited A.C.N. 000 074 573

A.B.N. 75 000 074 573

MEDIA RELEASE Page 2 of 2 ANNEXURE A: CHINESE NEW YEAR GIFT IDEAS AVAILABLE AT DAVID JONES Food and Liquor

Godiva Chinese New Year Decorative Box in 9, 18 and 29 piece boxes - $49.95, $79.95, $122.00
Wenjun Bai Jiu 500ml - $159.00
Wenjun Tian Xian Bai Jiu 500ml - $349.00
Johnnie Walker Gold Label Whisky 700ml - $129.95
Veuve Clicquot NV Rose Shakkei Edition - $139.00

Homewares and Dinner Settings

S&P Colour Studio teacup and saucer - $8.95
Michael Aram red oak nut dish in gold - $109.00
Michael Aram grapeleaf snack plate in gold - $95.00
S&P Colour Studio noodle bowl -$7.95
Glasshouse limited edition Hong Kong candle in Day and Night - $42.95

Beauty

L'Occitane Cherry Blossom discovery set - $38.00
David Jones Beauty Brand Pomegranate cream - $12.95
Jurlique Herbal recovery advanced serum - $165.00
David Jones Beauty Brand Rosewater hand and nail cream - $11.95
David Jones Vitamin E Bath & Body Pack - $29.95

Kids

Ralph Lauren girl's peplum polo shirt - $49.00
Ralph Lauren girl's big pony dress - $99.00
Ralph Lauren boy's polo shirt - $59.00
Ralph Lauren boy's Blake shirt - $79.95
Ralph Lauren girl's polo with woven collar - $79.00

Designer

Bally bag in red carmine - $599.00
Dolce & Gabbana bag in red - $2,139.00
Valentino thick red stud bracelet - $229.00
Jimmy Choo shoe in gold - $1,129.00
Giorgio Armani bag in red - $1,729.00

Women's Accessories

David Jones pashminetta in red - $39.95
Gregory Ladner ribbon hat -$24.95
Marc by Marc Jacobs earrings - $69.95
Michael Kors gold watch - $399.00
DKNY gold watch - $299.00

Men's Accessories

Alta Linea gold cufflinks - $49.95
David Jones leather cufflink valet case - $79.95
Oroton men's parellel trunk in fire red - $34.95
Hackett parachute woven belt in red - $129.00
David Jones leather watch and cufflink valet box - $49.95

David Jones Limited A.C.N. 000 074 573

A.B.N. 75 000 074 573

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