SAN CARLOS, Calif., Dec. 15 /PRNewswire-FirstCall/ -- DemandTec, Inc. (Nasdaq: DMAN), a leading provider of on-demand optimization solutions for retailers and consumer products manufacturers, was named to the FL 100, Food Logistics Magazine's annual listing of the top technology suppliers to the food, beverage and consumer packaged goods industry for the third consecutive year. The FL 100 represents the top 100 technology solution providers that focus on the unique needs of companies in the food supply chain. The FL100 list is compiled based on input from readers, industry analysts and consultants. The FL100 is printed as the cover story for the November/December 2008 issue of Food Logistics and is featured on the www.foodlogistics.com website.

Food retailers and consumer products manufacturers including Bi-Lo, Food Lion, Giant-Carlisle, ConAgra Foods and others use DemandTec's suite of on-demand software services and analytic insights to optimize merchandising and marketing decisions. Using DemandTec solutions to understand and shape demand and to collaborate among trading partners, DemandTec customers are better able to achieve their sales, volume and profit objectives.

"Inclusion on the Food Logistics FL 100 list for the third straight year highlights DemandTec's ongoing commitment to deliver valuable on-demand software services for food and beverage retailers and manufacturers," said Marc Dietz, vice president of marketing at DemandTec.

About Food Logistics Magazine

Food Logistics Magazine brings in-depth articles and target research to numerous corporate, traffic, operating, logistics and warehouse managers. Publishing nine issues per year, Food Logistics is a respected industry periodical that has become a reliable source for nearly 22,000 food industry professionals in all food channels.

About DemandTec

DemandTec (NASDAQ: DMAN) enables retailers and consumer products companies to optimize merchandising and marketing decisions, individually or collaboratively, to achieve their sales volume, revenue, and profitability objectives. DemandTec software services utilize DemandTec's science-based software platform to model and understand consumer behavior. DemandTec customers include more than 140 leading retail and consumer products manufacturers such as Advance Auto Parts, Best Buy, Circle K Stores, ConAgra Foods, Delhaize America, Dr Pepper Snapple Group, General Mills, Giant-Carlisle, H-E-B Grocery Co., Hormel Foods, Monoprix, Safeway and Sara Lee. Connected via the DemandTec TradePoint Network(TM), DemandTec customers have collaborated online on more than 1.8 million trade deals. For more information, please visit www.demandtec.com.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about DemandTec's future performance. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

    Media Contact:
    Cassandra Moren, DemandTec, Inc.
    (650) 226-4690
    cassandra.moren@demandtec.com

    DemandTec Investor Contact:
    Tim Shanahan, DemandTec, Inc.
    (650) 226-4603
    tim.shanahan@demandtec.com

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc.

All other trademarks are the property of their respective owners.

SOURCE DemandTec, Inc.