Special Note Regarding Forward-Looking Information





The following discussion and analysis of the results of operations and financial
condition of Diego Pellicer Worldwide, Inc. should be read in conjunction with
the financial statements of Diego Pellicer Worldwide, Inc. and the notes to
those financial statements that are included elsewhere in this Form 10-Q.
References in this Management's Discussion and Analysis of Financial Condition
and Results of Operations to "us", "we", "our" and similar terms refer to the
Company. This Quarterly Report contains forward-looking statements as that term
is defined in the federal securities laws. The events described in
forward-looking statements contained in this Quarterly Report may not occur.
Generally, these statements relate to business plans or strategies, projected or
anticipated benefits or other consequences of our plans or strategies, projected
or anticipated benefits from acquisitions to be made by us, or projections
involving anticipated revenues, earnings or other aspects of our operating
results. The words "may," "will," "expect," "believe," "anticipate," "project,"
"plan," "intend," "estimate," and "continue," and their opposites and similar
expressions, are intended to identify forward-looking statements. We caution you
that these statements are not guarantees of future performance or events and are
subject to a number of uncertainties, risks and other influences, many of which
are beyond our control, which may influence the accuracy of the statements and
the projections upon which the statements are based.



Our actual results, performance and achievements could differ materially from
those expressed or implied in these forward-looking statements. Except as
required by federal securities laws, we undertake no obligation to publicly
update or revise any forward-looking statements, whether from new information,
future events or otherwise.


U.S. Dollars are denoted herein by "USD," "$" and "dollars".





COVID-19



On January 30, 2020, the World Health Organization ("WHO") announced a global
health emergency in response to a new strain of a coronavirus (the "COVID-19
outbreak"). In March 2020, the WHO classified the COVID-19 outbreak as a
pandemic based on the rapid increase in exposure globally. The COVID-19 pandemic
is a highly fluid situation and it is not currently possible for us to
reasonably estimate the impact it may have on our financial and operating
results. We will continue to evaluate the impact of the COVID-19 pandemic on our
business as we learn more and the impact of COVID-19 on our industry becomes
clearer. We are complying health guidelines regarding safety procedures,
including, but are not limited to, social distancing, remote working, and
teleconferencing. The extent of the future impact of the COVID-19 pandemic on
our business is uncertain and difficult to predict. Adverse global economic and
market conditions as a result of COVID-19 could also adversely affect our
business. If the pandemic continues to cause significant negative impacts to
economic conditions, our results of operations, financial condition and
liquidity could be adversely impacted.



Overview of the Market



Diego Pellicer Worldwide, Inc. was established on August 26, 2013 to take
advantage of growing market for legalized cannabis being made possible by the
escalating legislation allowing for the legalization of cannabis operations in
the majority of states. The cannabis market has a multi-billion dollar
potential. The industry is still in a development stage, and is being rapidly
propelled towards its potential by the state legalization and the rush by
suppliers to meet the pent-up demand. Most suppliers are small, unsophisticated
but capable operators. The federal legal constraints provide an opportunity to
those companies early to the market to gain a first mover advantage and to the
successful ones, an opportunity to be a consolidator in the industry.



What is Diego's Strategy, Phases One and Two?





Diego is a real estate and a consumer retail development company that is focused
on high quality recurring revenues resulting from leasing real estate to
licensed cannabis operators, and the management of operations for these and
other third party cannabis operators deriving income from management and royalty
fees. Diego provides a competitive advantage to these operators by developing
"Diego Pellicer" as the world's first premium marijuana brand and by
establishing the highest quality standards for its facilities and products.



The Company's first phase strategy is to lease and develop the most prominent
and convenient real estate locations for the purposes of leasing them to state
licensed operators in the cannabis industry. Diego's first phase revenues result
from leasing real estate and selling non-cannabis related accessories to our
tenants. The Company has developed a brand name strategy, providing training,
design services, branded accessories, systems and systems training, locational
selection, and other advisory services to their tenants. We enter into branding
agreements with our tenants. In addition, part of the vetting process in finding
the proper tenant is selecting a tenant that shares the Company's values and
strictly complies with respective state laws, follows strict safety and testing
requirements and provides consistent, high-quality products. If the tenants do
not comply, they will not be allowed to use the brand.



The second phase of our strategy is to secure options to purchase the tenant's
operations. When mutually advantageous for Diego and the tenant, Diego will
negotiate acquisition contracts with selected Diego operators/tenants. When it
becomes federally legal to do so, Diego will execute the acquisition contracts,
consolidate our selected tenants and become a nationally branded marijuana
retailer and producer concurrent with the change of federal law.



Diego Pellicer Management Company, a wholly owned subsidiary, will license the
upscale Diego Pellicer ("DP") brand to qualified operators and receive royalty
payments, while providing expertise in retail, product and manufacturing from
Diego's management team.



Recent Developments


During the fiscal quarter, the Company continued its focus on seeking complimentary acquisitions that are additive to the Company's overall strategic plan.





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RESULTS OF OPERATIONS



Three months ended June 30, 2022 compared to three months ended June 30, 2021

After rental expense the gross margins on the lease were as follows:





                                       Three Months       Three Months
                                          Ended              Ended               Increase (Decrease)
                                      June 30, 2022      June 30, 2021            $                 %
Revenues
Net rental revenue                    $      186,506     $      191,752     $       (5,246 )            -3 %
Rental expense                              (148,389 )         (159,028 )          (10,639 )            -7 %
Gross profit                                  38,117             32,724              5,393              17 %

General and administrative expenses          135,312            276,247    

       140,935              51 %
Selling expense                                4,471              7,928              3,457              44 %
Loss from operations                  $     (101,666 )   $     (251,451 )   $      149,785              60 %




Revenues. For the three months ended June 30, 2022 and 2021, the Company leased
two facilities to a licensee in Colorado. Total revenue for the three months
ended June 30, 2022 was $186,506, as compared to $191,752 for the three months
ended June 30, 2021, a decrease of $5,246, primarily due to a lease extension in
the third quarter of 2021.



Gross profit. Rental revenue and rental expense for the period ended June 30,
2022 decreased over the prior three months ended June 30, 20201 resulting in a
gross profit of $38,117, an increase of $5,393 from a gross profit of $32,724
for the three months ended June 30, 2021, resulting from a lease extension in
the third quarter of 2021 which reduced both sublease income and rental expense.



General and administrative expense.Our general and administrative expenses for
the three months ended June 30, 2022 were $135,312, compared to $276,247 for the
three months ended June 30, 2021. The decrease of $140,935 was largely
attributable to decreases in professional fees and executive stock compensation
expense during the three months ended June 30, 2022.



Selling expense. Our selling expenses for the three months ended June 30, 2022
were $4,471, compared to $7,928 for the three months ended June 30, 2021. The
decrease of $3,457 was due to reduced brand development costs.



                                          Three Months        Three Months
                                             Ended               Ended              Increase (Decrease)
                                         June 30, 2022       June 30, 2021           $                %
Other income (expense)
Interest income                          $       14,864      $       27,668     $    (12,804 )           -46 %
Allowance for loss on notes receivable          (82,781 )                 -          (82,781 )          -100 %
Interest expense                               (318,051 )          (174,041 )       (144,010 )           -83 %
Lease termination payments                       34,866              33,852            1,014               3 %
Extinguishment of debt                           44,344                   -           44,344             100 %
Change in derivative liabilities                665,859           1,031,835

        (365,976 )           -36 %
Change in value of warrants                         229               2,377           (2,148 )           -90 %
Total other income (loss)                $      359,330      $      921,691     $   (562,361 )           -61 %




The decrease in net other income resulted primarily from the effects that the
changes in market value of the Company's stock had on the derivative liability
associated with our convertible debt and preferred stock, including a reduction
in gain resulting from the extinguishment of derivative liabilities during the
period, and from increased financing costs of new debt incurred by the Company.



Six months ended June 30, 2022 compared to six months ended June 30, 2021

After rental expense the gross margins on the lease were as follows:





                                      Six Months      Six Months
                                         Ended           Ended             Increase (Decrease)
                                       June 30,        June 30,
                                         2022            2021               $                 %
Revenues
Net rental revenue                    $   373,012     $   383,505     $      (10,493 )            -3 %
Rental expense                           (296,791 )      (318,055 )          (21,264 )            -7 %
Gross profit                               76,221          65,450             10,771              17 %

General and administrative expenses       358,407         474,498          

 116,091              25 %
Selling expense                            12,936          17,809              4,873              27 %
Loss from operations                  $  (295,122 )   $  (426,857 )   $      131,735              31 %




Revenues. For the six months ended June 30, 2022 and 2021, the Company leased
two facilities to a licensee in Colorado. Total revenue for the six months ended
June 30, 2022 was $373,012, as compared to $383,505 for the six months ended
June 30, 2021, a decrease of $10,493, primarily due to a lease extension in

the
third quarter of 2021.



Gross profit. Rental revenue and rental expense for the period ended June 30,
2022 decreased over the prior six months ended June 30, 20201 resulting in a
gross profit of $76,221, an increase of $10,771 from a gross profit of $65,450
for the six months ended June 30, 2021, resulting from a lease extension in the
third quarter of 2021 which reduced both sublease income and rental expense.



                                       16





 General and administrative expense.Our general and administrative expenses for
the six months ended June 30, 2022 were $358,407, compared to $474,498 for the
six months ended June 30, 2021. The decrease of $116,091 was largely
attributable to decreases in professional fees and executive stock compensation
expense during the six months ended June 30, 2022.



Selling expense. Our selling expenses for the six months ended June 30, 2022
were $12,936, compared to $17,809 for the six months ended June 30, 2021. The
decrease of $4,873 was primarily due to reduced brand development costs.



                                                                  Six Months
                                          Six Months Ended          Ended             Increase (Decrease)
                                                                   June 30,
                                           June 30, 2022             2021              $                %
Other income (expense)
Interest income                          $           34,443      $     54,580     $    (20,137 )           -37 %
Forgiveness of debt income                                -            56,908          (56,908 )          -100 %

Allowance for loss on notes receivable              (82,781 )              

-          (82,781 )          -100 %
Interest expense                                   (814,503 )        (383,583 )       (430,920 )          -112 %
Lease termination payments                           69,732            67,703            2,029               3 %
Extinguishment of debt                               44,344           389,550         (345,206 )           -89 %
Change in derivative liabilities                 (2,233,134 )       1,730,284       (3,963,418 )          -229 %
Change in value of warrants                              27            (2,065 )          2,092             101 %
Total other income (loss)                $       (2,981,872 )    $  1,913,377     $ (4,895,249 )          -256 %




The increase in net other expense resulted primarily from the effects that the
changes in market value of the Company's stock had on the derivative liability
associated with our convertible debt and preferred stock, including a reduction
in gain resulting from the extinguishment of derivative liabilities during the
period, and from increased financing costs of new debt incurred by the Company.



LIQUIDITY AND CAPITAL RESOURCES





                                      Six Months      Six Months
                                         Ended           Ended           Increase (Decrease)
                                       June 30,        June 30,
                                         2022            2021             $               %
Net Cash used in operating
activities                            $  (337,755 )   $    (5,111 )   $ (332,644 )        -6,508 %
Net Cash provided by financing
activities                                347,350          67,000        280,350             418 %
Net Increase (Decrease) in Cash             9,595          61,889        (52,294 )           -85 %
Cash - beginning of period                 49,149         327,864       (278,715 )
Cash - end of period                  $    58,744     $   389,753     $ (331,009 )           -85 %




Operating Activities.For the six months ended June 30, 2022, the net cash used
of $337,755 was an increase over the same period of the prior year of $332,644.
Cash provided by operating assets and liabilities decreased by $371,136, which
was partially offset by a decrease in loss from operations after non-cash
adjustments of $38,492.



Financing Activities. During the six months ended June 30, 2022, we loaned an
aggregate of $120,000 to an entity and received repayments of principal of
$67,238. We received $465,000 from the issuance of convertible notes payable and
made repayments of convertible notes of $64,888. During the six months ended
June 30, 2021, we received $267,000 in proceeds from the sale of preferred stock
and we made $200,000 of principal repayments of convertible notes payable.




Going Concern Qualification



The accompanying financial statements have been prepared assuming that the
Company will continue as a going concern. The Company has incurred losses since
inception, its current liabilities exceed its current assets by $11,638,959 at
June 30, 2022, and it has an accumulated deficit of $55,414,976 at June 30,
2022. These factors raise substantial doubt about its ability to continue as a
going concern over the next twelve months. The financial statements do not
include any adjustments that might result from the outcome of this uncertainty.



Although the Company has been successful raising additional capital, there is no
assurance that the company will sell additional shares of stock or borrow
additional funds. The Company's inability to raise additional cash could have a
material adverse effect on its financial position, results of operations, and
its ability to continue in existence. These financial statements do not include
any adjustments that might result from the outcome of this uncertainty.
Management believes that the Company's future success is dependent upon its
ability to achieve profitable operations, generate cash from operating
activities and obtain additional financing. There is no assurance that the
Company will be able to generate sufficient cash from operations, sell
additional shares of stock or borrow additional funds. However, cash generated
from lease revenues is currently exceeding lease costs, but is insufficient

to
cover operating expenses.



Critical Accounting Policies


Our critical accounting policies are included in Note 2 - "Summary of Significant Accounting Policies" of Notes to Condensed Consolidated Financial Statements included in this Quarterly Report.

Recently Issued Accounting Standards


Our recently issued accounting standards are included in Note 2 - "Summary of
Significant Accounting Policies" of Notes to Consolidated Financial Statements
included in this Quarterly Report.



Off-Balance Sheet Arrangements

We have no off-balance sheet arrangements.





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