Special Note Regarding Forward-Looking Information





The following discussion and analysis of the results of operations and financial
condition of Diego Pellicer Worldwide, Inc. should be read in conjunction with
the financial statements of Diego Pellicer Worldwide, Inc. and the notes to
those financial statements that are included elsewhere in this Form 10-Q.
References in this Management's Discussion and Analysis of Financial Condition
and Results of Operations to "us", "we", "our" and similar terms refer to the
Company. This Quarterly Report contains forward-looking statements as that term
is defined in the federal securities laws. The events described in
forward-looking statements contained in this Quarterly Report may not occur.
Generally, these statements relate to business plans or strategies, projected or
anticipated benefits or other consequences of our plans or strategies, projected
or anticipated benefits from acquisitions to be made by us, or projections
involving anticipated revenues, earnings or other aspects of our operating
results. The words "may," "will," "expect," "believe," "anticipate," "project,"
"plan," "intend," "estimate," and "continue," and their opposites and similar
expressions, are intended to identify forward-looking statements. We caution you
that these statements are not guarantees of future performance or events and are
subject to a number of uncertainties, risks and other influences, many of which
are beyond our control, which may influence the accuracy of the statements and
the projections upon which the statements are based.



Our actual results, performance and achievements could differ materially from
those expressed or implied in these forward-looking statements. Except as
required by federal securities laws, we undertake no obligation to publicly
update or revise any forward-looking statements, whether from new information,
future events or otherwise.


U.S. Dollars are denoted herein by "USD," "$" and "dollars".





COVID-19



On January 30, 2020, the World Health Organization ("WHO") announced a global
health emergency in response to a new strain of a coronavirus (the "COVID-19
outbreak"). In March 2020, the WHO classified the COVID-19 outbreak as a
pandemic based on the rapid increase in exposure globally. The COVID-19 pandemic
is a highly fluid situation and it is not currently possible for us to
reasonably estimate the impact it may have on our financial and operating
results. We will continue to evaluate the impact of the COVID-19 pandemic on our
business as we learn more and the impact of COVID-19 on our industry becomes
clearer. We are complying health guidelines regarding safety procedures,
including, but are not limited to, social distancing, remote working, and
teleconferencing. The extent of the future impact of the COVID-19 pandemic on
our business is uncertain and difficult to predict. Adverse global economic and
market conditions as a result of COVID-19 could also adversely affect our
business. If the pandemic continues to cause significant negative impacts to
economic conditions, our results of operations, financial condition and
liquidity could be adversely impacted.



Overview of the Market



Diego Pellicer Worldwide, Inc. was established on August 26, 2013 to take
advantage of growing market for legalized cannabis being made possible by the
escalating legislation allowing for the legalization of cannabis operations in
the majority of states. The cannabis market has a multi-billion dollar
potential. The industry is still in a development stage, and is being rapidly
propelled towards its potential by the state legalization and the rush by
suppliers to meet the pent-up demand. Most suppliers are small, unsophisticated
but capable operators. The federal legal constraints provide an opportunity to
those companies early to the market to gain a first mover advantage and to the
successful ones, an opportunity to be a consolidator in the industry.



What is Diego's Strategy, Phases One and Two?





Diego is a real estate and a consumer retail development company that is focused
on high quality recurring revenues resulting from leasing real estate to
licensed cannabis operators, and the management of operations for these and
other third party cannabis operators deriving income from management and royalty
fees. Diego provides a competitive advantage to these operators by developing
"Diego Pellicer" as the world's first premium marijuana brand and by
establishing the highest quality standards for its facilities and products.



The Company's first phase strategy is to lease and develop the most prominent
and convenient real estate locations for the purposes of leasing them to state
licensed operators in the cannabis industry. Diego's first phase revenues result
from leasing real estate and selling non-cannabis related accessories to our
tenants. The Company has developed a brand name strategy, providing training,
design services, branded accessories, systems and systems training, locational
selection, and other advisory services to their tenants. We enter into branding
agreements with our tenants. In addition, part of the vetting process in finding
the proper tenant is selecting a tenant that shares the Company's values and
strictly complies with respective state laws, follows strict safety and testing
requirements and provides consistent, high-quality products. If the tenants do
not comply, they will not be allowed to use the brand.



The second phase of our strategy is to secure options to purchase the tenant's
operations. When mutually advantageous for Diego and the tenant, Diego will
negotiate acquisition contracts with selected Diego operators/tenants. When it
becomes federally legal to do so, Diego will execute the acquisition contracts,
consolidate our selected tenants and become a nationally branded marijuana
retailer and producer concurrent with the change of federal law.



Diego Pellicer Management Company, a wholly owned subsidiary, will license the
upscale Diego Pellicer ("DP") brand to qualified operators and receive royalty
payments, while providing expertise in retail, product and manufacturing from
Diego's management team.



Recent Developments


During the fiscal quarter, the Company continued its focus on seeking complimentary acquisitions that are additive to the Company's overall strategic plan.





On June 6, 2022, the Company, the lessor, and the sublessee entered into
termination agreements to terminate the master lease and the sublease for our
14,800 square foot cultivation warehouse property. The termination agreements
were conditioned upon the closing of the sublessee's sale of its assets at the
location. The closing occurred in September 2022. Upon closing, the Company
received $650,000 from the sublessee, in settlement of past deferred rents and
receivables of $377,568 and $272,432 in future rents and fees.



                                      15





RESULTS OF OPERATIONS


Three months ended September 30, 2022 compared to three months ended September 30, 2021

After rental expense the gross margins on the lease were as follows:





                                       Three Months       Three Months
                                          Ended              Ended               Increase (Decrease)
                                      September 30,      September 30,
                                           2022               2021                $                 %
Revenues
Net rental revenue                    $      188,084     $      198,505     $     (10,421 )             -5 %
Rental expense                              (148,364 )         (157,466 )          (9,102 )             -6 %
Gross profit                                  39,720             41,039            (1,319 )             -3 %

General and administrative expenses          228,481            221,289    

        7,192                3 %
Selling expense                                6,453              8,870            (2,417 )            -27 %
Loss from operations                  $     (195,214 )   $     (189,120 )   $      (6,094 )             -3 %




Revenues. For the three months ended September 30, 2022 and 2021, the Company
leased two facilities to a licensee in Colorado. Total revenue for the three
months ended September 30, 2022 was $188,506, as compared to $198,505 for the
three months ended September 30, 2021, a decrease of $10,421, primarily due to a
lease extension in the third quarter of 2021. During September of 2022, one of
our two leases was terminated. As a result, future rental revenue will decrease
by approximately 50%.



Gross profit. Rental revenue and rental expense for the period ended September
30, 2022 decreased over the prior three months ended September 30, 20201
resulting in a gross profit of $39,720, a decrease of $1,319 from a gross profit
of $41,039 for the three months ended September 30, 2021, resulting from a lease
extension in the third quarter of 2021 which reduced both sublease income and
rental expense. During September of 2022, one of our two leases was terminated.
As a result, future rental revenue and expense will decrease by approximately
50%.



General and administrative expense. Our general and administrative expenses for
the three months ended September 30, 2022 were $228,481, compared to $221,289
for the three months ended September 30, 2021. The increase of $7,192 was
largely attributable to increases in professional fees, travel, and public
company expense, partially offset by a decrease in executive stock compensation
expense during the three months ended September 30, 2022.



Selling expense. Our selling expenses for the three months ended September 30,
2022 were $6,453, compared to $8,870 for the three months ended September 30,
2021. The decrease of $2,417 was due to reduced brand development costs.



                                    Three Months       Three Months
                                       Ended              Ended               Increase (Decrease)
                                   September 30,      September 30,
                                        2022               2021                $                %
Other income (expense)
Interest income                    $       14,856     $       14,931     $         (75 )            -1 %
Interest expense                         (376,845 )         (150,487 )        (226,358 )          -150 %
Lease termination payments                 35,913             33,851             2,062               6 %
Gain on termination of lease              489,771                  -           489,771             100 %
Extinguishment of debt                     31,246                  -            31,246             100 %

Change in derivative liabilities          598,492          1,093,766       

  (495,274 )           -45 %
Change in value of warrants                   107              1,678            (1,571 )           -94 %
Total other income (loss)          $      793,540     $      993,739     $    (200,199 )           -20 %




The decrease in net other income resulted primarily from the effects that the
changes in market value of the Company's stock had on the derivative liability
associated with our convertible debt and preferred stock, including a reduction
in gain resulting from the extinguishment of derivative liabilities during the
period, and from increased financing costs of new debt incurred by the Company.
These decreases were partially offset by a gain realized on the termination of
one of our leases and the related sublease.



Nine months ended September 30, 2022 compared to nine months ended September 30, 2021

After rental expense the gross margins on the lease were as follows:





                                       Nine Months        Nine Months
                                          Ended              Ended               Increase (Decrease)
                                      September 30,      September 30,
                                           2022               2021                $                 %
Revenues
Net rental revenue                    $      561,096     $      582,010     $      (20,914 )            -4 %
Rental expense                              (445,155 )         (475,521 )          (30,366 )            -6 %
Gross profit                                 115,941            106,489              9,452               9 %

General and administrative expenses          586,888            695,787    

      (108,899 )           -16 %
Selling expense                               19,389             26,679             (7,290 )           -27 %
Loss from operations                  $     (490,336 )   $     (615,977 )   $      125,641              20 %




                                      16





Revenues. For the nine months ended September 30, 2022 and 2021, the Company
leased two facilities to a licensee in Colorado. Total revenue for the nine
months ended September 30, 2022 was $561,096, as compared to $582,010 for the
nine months ended September 30, 2021, a decrease of $20,914, primarily due to a
lease extension in the third quarter of 2021. During September of 2022, one of
our two leases was terminated. As a result, future rental revenue will decrease
by approximately 50%.



Gross profit. Rental revenue and rental expense for the period ended September
30, 2022 decreased over the prior nine months ended September 30, 20201
resulting in a gross profit of $115,941, an increase of $9,451 from a gross
profit of $106,489 for the nine months ended September 30, 2021, resulting from
a lease extension in the third quarter of 2021 which reduced both sublease
income and rental expense. During September of 2022, one of our two leases was
terminated. As a result, future rental revenue and expense will decrease by
approximately 50%.



 General and administrative expense. Our general and administrative expenses for
the nine months ended September 30, 2022 were $586,888, compared to $695,797 for
the nine months ended September 30, 2021. The decrease of $108,899 was largely
attributable to a decrease in executive stock compensation expense during the
nine months ended September 30, 2022, partially offset by increases in
professional fees and travel expense.



Selling expense. Our selling expenses for the nine months ended September 30,
2022 were $19,389, compared to $26,679 for the nine months ended September 30,
2021. The decrease of $7,290 was primarily due to reduced brand development

costs.



                                     Nine Months         Nine Months
                                        Ended               Ended               Increase (Decrease)
                                    September 30,       September 30,
                                        2022                2021                 $                %
Other income (expense)
Interest income                    $        49,299     $        69,511     $     (20,212 )           -29 %

Forgiveness of debt income                       -              56,908           (56,908 )          -100 %
Allowance for loss on notes
receivable                                 (82,781 )                 -           (82,781 )          -100 %
Interest expense                        (1,191,348 )          (534,070 )        (657,278 )          -123 %
Lease termination payments                 105,645             101,554             4,091               4 %
Gain on termination of lease               489,771                   -           489,771             100 %
Extinguishment of debt                      75,590             389,550          (313,960 )           -81 %
Change in derivative liabilities        (1,634,642 )         2,824,050        (4,458,692 )          -158 %
Change in value of warrants                    134                (387 )             521             135 %

Total other income (loss) $ (2,188,332 ) $ 2,907,116 $ (5,095,448 ) -175 %


The increase in net other expense resulted primarily from the effects that the
changes in market value of the Company's stock had on the derivative liability
associated with our convertible debt and preferred stock, including a reduction
in gain resulting from the extinguishment of derivative liabilities during the
period, and from increased financing costs of new debt incurred by the Company.
These increases were partially offset by a gain realized on the termination of
one of our leases and the related sublease.



LIQUIDITY AND CAPITAL RESOURCES





                                    Nine Months        Nine Months
                                       Ended              Ended              Increase (Decrease)
                                   September 30,      September 30,
                                        2022               2021               $                %
Net Cash provided by (used in)
operating activities               $       76,865     $     (121,456 )   $    198,321             163 %
Net Cash provided by financing
activities                                465,273             67,000          398,273             594 %
Net Increase (Decrease) in Cash           542,138            (54,456 )     

  596,594           1,096 %
Cash - beginning of period                 49,149            327,864         (278,715 )
Cash - end of period               $      591,287     $      273,408     $    317,879             116 %




Operating Activities. For the nine months ended September 30, 2022, the net cash
provided by operations of $76,865 was an increase over the same period of the
prior year of $198,321. A decrease in loss from operations after non-cash
adjustments of $447,742 was partially offset by a decrease in cash provided by
operating assets and liabilities of $249,421.



Financing Activities. During the nine months ended September 30, 2022, we loaned
an aggregate of $120,000 to an entity and received repayments of principal of
$67,238. We received $620,000 from the issuance of convertible notes payable and
made repayments of convertible notes of $101,965. During the nine months ended
September 30, 2021, we received $267,000 in proceeds from the sale of preferred
stock and we made $200,000 of principal repayments of convertible notes payable.



Going Concern Qualification



The accompanying financial statements have been prepared assuming that the
Company will continue as a going concern. The Company has incurred losses since
inception, its current liabilities exceed its current assets by $10,831,194 at
September 30, 2022, and it has an accumulated deficit of $54,816,650 at
September 30, 2022. These factors raise substantial doubt about its ability to
continue as a going concern over the next twelve months. The financial
statements do not include any adjustments that might result from the outcome of
this uncertainty.



Although the Company has been successful raising additional capital, there is no
assurance that the company will sell additional shares of stock or borrow
additional funds. The Company's inability to raise additional cash could have a
material adverse effect on its financial position, results of operations, and
its ability to continue in existence. These financial statements do not include
any adjustments that might result from the outcome of this uncertainty.
Management believes that the Company's future success is dependent upon its
ability to achieve profitable operations, generate cash from operating
activities and obtain additional financing. There is no assurance that the
Company will be able to generate sufficient cash from operations, sell
additional shares of stock or borrow additional funds. However, cash generated
from lease revenues is currently exceeding lease costs, but is insufficient

to
cover operating expenses.



                                      17





Critical Accounting Policies


Our critical accounting policies are included in Note 2 - "Summary of Significant Accounting Policies" of Notes to Condensed Consolidated Financial Statements included in this Quarterly Report.

Recently Issued Accounting Standards


Our recently issued accounting standards are included in Note 2 - "Summary of
Significant Accounting Policies" of Notes to Consolidated Financial Statements
included in this Quarterly Report.



Off-Balance Sheet Arrangements

We have no off-balance sheet arrangements.

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