The following discussion and analysis of the results of operations and financial
condition for the years ended December 31, 2021 and 2020 should be read in
conjunction with our consolidated financial statements and the notes to those
consolidated financial statements that are included elsewhere in this Annual
Report. Our discussion includes forward-looking statements based upon current
expectations that involve risks and uncertainties, such as our plans,
objectives, expectations and intentions. Actual results and the timing of events
could differ materially from those anticipated in these forward-looking
statements as a result of a number of factors. See "Forward-Looking Statements."



COVID-19



On January 30, 2020, the World Health Organization ("WHO") announced a global
health emergency in response to a new strain of a coronavirus (the "COVID-19
outbreak"). In March 2020, the WHO classified the COVID-19 outbreak as a
pandemic based on the rapid increase in exposure globally. The full impact of
the COVID-19 outbreak continues to evolve as of the date of this report.
Management is actively monitoring the global situation and its effects on the
Company's industry, financial condition, liquidity, and operations. Given the
daily evolution of the COVID-19 outbreak and the global responses to curb its
spread, the Company is not able to estimate the effects of the COVID-19 outbreak
on its results of operations, financial condition, or liquidity for fiscal year
2022. However, if the pandemic continues, it may have a material adverse effect
on the Company's results of future operations, financial position, and liquidity
in fiscal year 2022.



Overview



Diego Pellicer Worldwide, Inc. was established on August 26, 2013 to take
advantage of growing market for legalized cannabis being made possible by the
escalating legislation allowing for the legalization of cannabis operations

in
the majority of states:



                               [[Image Removed]]



The industry is operating under stringent regulations within the various state
jurisdictions. The Company's primary business plan is twofold: First to lease
various properties to licensed operators in these jurisdictions to grow, process
and sell cannabis and related products, and the second the Diego Pellicer
Management Company, will license the upscale Diego Pellicer brand to qualified
operators and receive royalty payments, while providing expertise in retail,
product and manufacturing from Diego's management team. The Company will also
provide educational training, compliance consultation, branding, and related
accessories to their tenants. These leases and management agreements are
expected to provide substantial streams of income. We believe that as laws
evolve, it is possible that we will have the opportunity to participate directly
in these operations. Accordingly, the Company will selectively negotiate an
option on our tenants' operating company.



Source: Headset & 2020 Marijuana Business Daily, a division of Anne Holland Ventures Inc.





The legalization taking place in other states such as California and Florida
present opportunities many times that of Washington and Colorado. The Company is
exploring opportunities in Oregon, California and Florida and is getting
inquiries from other potential operators in other jurisdictions.



                                       17





Summary



The Company's primary business objective is to lease various properties to
licensed operators to grow, process and retail cannabis and related products. By
developing a premium brand name, building upscale facilities, and providing
quality accessories to a market where financing is difficult to obtain, these
subleases are designed to provide a substantial stream of income. We believe
that as laws evolve, it is possible that we will have the opportunity to
participate directly in these operations as well.



2019 was a time of continued growth and a change of focus for the Company. An
effective and experienced team was assembled from within our operators to
develop our newly formed management company, and to complement the current
executives with knowledge and experience in real estate operations, banking,
site selection, branding, facility design, corporate finance, investor
relations, store management, and grow expertise, Additional capital needed to be
raised in order to have sufficient capital to help support our operators expand
within their markets, and to begin the expansion into different markets in the
US. Much of the Company's debt was renegotiated, and additional commitments were
formalized for the expansion in the Colorado market. New markets had to be
explored, new alliances forged, and opportunities prioritized. 2020 was a year
of strategic alliances and developing a strong operating structure that would be
used to compliment any new acquisition, and guiding our branded tenants. An
effective and experienced team was developed from within our operators to
develop our management company. The Company has been working diligently to
renegotiate our debt and lower our convertible debt in anticipation of the
merger and acquisition phase of the Company. The Company divested itself from a
poor performing lease and secured all the potential future premium rents from
our branded tenant, at the same time as securitizing deferred rents from this
tenant in the form of a note with specific short term repayment functions. The
Company has started numerous introductory discussions with potential
acquisitions that would follow one of the key requirements at being additive to
our consolidated financial statements.



2021 was a year where the Company took advantage of the changes in the continued
advancement of cannabis legalization in the USA, and the growth in the hemp
industry to mid year pivot the main focus of the Company to expand its branding
and management businesses. The company actively searched for viable acquisitions
in both the legal cannabis and hemp industries, that would be additive to our
consolidated financial statements. The Company opened negotiations with a
company in the hemp and CBD industry to acquire all their operations for a
combination of company stock and cash.



Plans of Operation


Diego is currently exploring opportunities in California, Colorado, Nevada, Florida, Washington and other states. The Company will continue to raise capital to finance that expansion. This should result in increased revenues for the future and increased opportunities into new markets.





Recent Developments



On February 8, 2022, the Company entered into an Equity Purchase Agreement (the
"Purchase Agreement"), with Hemp Choice Distribution, LLC, a Colorado limited
liability company ("HCD"), its owners (the "Sellers"), and Gabriela Vergara (the
"Sellers' Representative"), pursuant to which the Company has agreed to acquire
all of the issued and outstanding equity interests of HCD ("Membership
Interests"). The closing of the transaction is expected to occur within 90 days
from the date of the Purchase Agreement (the "Closing").



The purchase price for the Membership Interests shall be the aggregate amount of
$4,400,000 payable at the Closing as follows: (i) $250,000 in cash by wire
transfer of immediately available funds; (ii) the number of restricted shares of
the Company's common stock that is equal to $250,000 divided by the current
market price at the time of Closing, but such price shall not be greater than
$.05 per share or less than $.02 per share: and (iii) three million nine hundred
thousand dollars ($3,900,000) in the form of 390,000 shares of redeemable
preferred stock (with a stated value of $10.00 per share) of the Company. The
terms of the redeemable preferred shares shall be specifically and fully set
forth in a Certificate of Designations to be filed with the State of Delaware at
the time of Closing. After the Closing, the Company agrees to provide HCD with a
line of credit or assist it in obtaining a line of credit from a third party of
up to $1,000,000. In addition, the business of HCD shall continue to be managed
by Sellers' Representative subject to the conditions of an employment agreement
to be entered into by the Company and Sellers' Representative prior to the

Closing.



                                       18





RESULTS OF OPERATIONS


Year ended December 31, 2021 compared to year ended December 31, 2020

After rental expense the gross margins on the lease were as follows:





                                         Year Ended          Year Ended             Increase (Decrease)
                                        December 31,
                                            2021         December 31, 2020            $               %
Revenues
Net rental revenue                      $   768,516     $        1,265,137     $    (496,621 )          -39 %
Rental expense                             (624,619 )           (1,006,581 )         381,962             38 %
Gross profit                                143,897                258,556          (114,659 )          -44 %

General and administrative expenses         857,260              1,029,185 

        (171,925 )          -17 %
Selling expense                              35,486                 32,940             2,546              8 %
Loss from operations                    $  (748,849 )   $         (803,569 )   $      54,720              7 %




Revenues. For the year ended December 31, 2021 the Company leased two facilities
to licensees in Colorado. For the year ended December 31, 2020, the company
leased three facilities until October 2020. The year ended December 31, 2021 is
the beginning of the fourth year of operations for these licensees. Diego, is no
longer forbearing the premium rents contractually due from the tenant as a
result of the cost of leasehold improvements, but is still forbearing the
deferral of preopening rents. These will become recorded as revenue when the
Company considers all the premium rents collectible considering the relative
success of the tenant's operations. In October 2020 one of the leases and the
related sublease was terminated. As a result, total revenue for the year ended
December 31, 2021 was $768,516, as compared to $1,265,137 for the year ended
December 31, 2020, a decrease of $496,621. The cultivation warehouse lease was
extended during 2021 through July 31, 2024.



Gross profit. Rental revenue for the period ended December 31, 2021 decreased over the prior year ended December 31, 2020, resulting in a gross profit of $143,897, a decrease of $114,659 from 2020 gross profit of $258,556.


General and administrative expense. Our general and administrative expenses for
the year ended December 31, 2021 were $857,260, compared to $1,029,185 for the
year ended December 31, 2020. The decrease of $171,925 was largely attributable
to a reduction in stock based executive compensation and a decrease in
professional fees.



Selling expense. Our selling expenses for the year ended December 31, 2021 were
$35,486, compared to $32,940 for the year ended December 31, 2020. The increase
of $2,546 was due to increased services used related to selling and marketing.



                                     Year Ended       Year Ended        Increase (Decrease)
                                    December 31,     December 31,
                                        2021             2020              $             %
Other income (expense)
Interest income                    $     85,341     $    150,577     $   (65,236 )       -43 %
Other income                             46,065          236,705        (190,640 )       -81 %
Forgiveness of debt income               56,908               -           56,908         100 %
Interest expense                       (662,721 )     (1,994,199 )     1,331,478          67 %
Lease termination payments              137,434           33,851         103,583         306 %
Gain on termination of lease                 -            55,256         (55,256 )      -100 %
Extinguishment of debt                  330,576           (9,387 )       339,963       3,622 %
Change in derivative liabilities      3,727,226         (670,152 )     4,397,378         656 %
Change in value of warrants                  38              491            (453 )       -92 %
Total other income (loss)          $  3,720,867     $ (2,196,858 )   $ 5,917,725         269 %




The increase in net other income resulted primarily from the effects that the
changes in market value of the Company's stock had on the derivative liability
associated with our convertible debt and preferred stock, plus a decrease in
interest expense and financing costs of debt incurred by the Company.



LIQUIDITY AND CAPITAL RESOURCES





                                          Year Ended        Year Ended          Increase (Decrease)
                                         December 31,      December 31,
                                             2021              2020              $              %

Net Cash used in operating activities $ (232,915 ) $ (346,448 ) $ 113,533

             33 %
Net Cash provided by investing
activities                                         -                 -              -              -  %
Net Cash provided (used) by financing
activities                                    (45,800 )         356,866       (402,666 )          113 %
Net Increase (Decrease) in Cash              (278,715 )          10,418    

  (289,133 )       -2,775 %
Cash - beginning of year                      327,864           317,446         10,418
Cash - end of year                      $      49,149     $     327,864     $ (278,715 )          -85 %




                                       19





Operating Activities. For the year ended December 31, 2021, the net cash used of
$232,915 was a decrease over the same period of the prior year of $113,533. The
loss from operations after non-cash adjustments increased by $124,079 from

the
prior year.


Investing Activities. There were no investing activities for the years ended December 31, 2021 and 2020.


Financing Activities. During the year ended December 31, 2021, we loaned an
aggregate of $124,000 to an entity and received repayments of principal of
$11,200. We received $267,000 from the sale of preferred stock. Payments of
convertible notes payable was $200,000. During the year ended December 31, 2020,
we received $306,444 in proceeds from notes payable and convertible notes
payable and $100,000 from the sale of preferred stock. Payments of convertible
notes payable was $49,578.



Going Concern Qualification



The accompanying consolidated financial statements have been prepared assuming
that the Company will continue as a going concern. The Company has incurred
losses since inception, its current liabilities exceed its current assets by
$8,372,169 at December 31, 2021, and it has an accumulated deficit of
$52,137,982 at December 31, 2021. These factors raise substantial doubt about
its ability to continue as a going concern over the next twelve months. The
financial statements do not include any adjustments that might result from the
outcome of this uncertainty.



Although the Company has been successful raising additional capital, there is no
assurance that the company will sell additional shares of stock or borrow
additional funds. The Company's inability to raise additional cash could have a
material adverse effect on its financial position, results of operations, and
its ability to continue in existence. These financial statements do not include
any adjustments that might result from the outcome of this uncertainty.
Management believes that the Company's future success is dependent upon its
ability to achieve profitable operations, generate cash from operating
activities and obtain additional financing. There is no assurance that the
Company will be able to generate sufficient cash from operations, sell
additional shares of stock or borrow additional funds. However, cash generated
from lease revenues is currently exceeding lease costs, but is insufficient

to
cover operating expenses.



Critical Accounting Policies


Our critical accounting policies are included in Note 2 - "Summary of Significant Accounting Policies" of Notes to Consolidated Financial Statements included in this Annual Report.

Off-Balance Sheet Arrangements

We have no off-balance sheet arrangements.

Recently Issued Accounting Standards


Our recently issued accounting standards are included in Note 2 - "Summary of
Significant Accounting Policies" of Notes to Consolidated Financial Statements
included in this Annual Report.

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