(via NewsDirect)
Two primary issues were highlighted: the reduced traffic from major platforms like Google and Facebook and the risks of algorithm changes and content strikes. Carter cited an instance where
Another challenge was a 95% reduction in page reach on Facebook for a post about a Netflix show. To address these challenges, he says Digitalbox has optimised its website performance and is pivoting towards on-platform video content distribution. The company also acquired assets from Social Chain during the post-period, boosting their social media following. Carter expresses optimism about the global ad market's recovery and hints at potential future acquisitions for Digitalbox.
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