Dunelm Group, the major British-based home furnishings retailer could regain its upward trend after having run out of steam.

The group enjoys upward net profitability and growth prospects. Indeed, the Thomson Reuters consensus expect sales to grow for the fiscal year at 538.47 M GBP against 492.84 M GBP for the previous year.

Graphically, buyer flows are reduced. The trend is now bearish in the short term because of profit taking, which has pushed the share on GBp 535 support. This level could generate a technical rebound.

The decline observed in the short term offers an interesting entry point for a mid-term investment. Investors will take advantage of the current area to buy Dunelm Group. The objectives will be set at GBp 590 and a stop loss will be triggered below the GBp 535 support.