EXCESSIVE ALCOHOL CONSUMPTION IS HARMFUL TO YOUR HEALTH.

NOT FOR SALE TO PERSONS UNDER THE AGE OF 18 YEARS

ABOUT US | OUR PERFORMANCE | STRATEGIC REVIEW | CORPORATE GOVERNANCE | FINANCIAL STATEMENTS

About This Report

Our reporting scope and boundary

The Integrated Report for the fiscal year ended June 30, 2023, provides a comprehensive overview of East African Breweries PLC's (EABL's) business model. It encompasses information regarding our company's strategy, governance, material risks, approach to operating responsibly, and financial and non-financial performance. The objective is to deliver a cohesive and inclusive report to our current and potential investors that reflects how the company creates value for all its stakeholders.

Framework

Our Integrated Report follows the principles outlined in the International Integrated Reporting Framework, ensuring adherence to its fundamental concepts. The Annual Financial Statements have been diligently prepared in accordance with the International Financial Reporting Standards (IFRS). The report is part of our commitment to fostering transparency and accountability towards our stakeholders. The Group continuously evaluates whether there are additional reporting frameworks or metrics we could use to further enrich our disclosures.

Materiality

We apply the principle of materiality in assessing which information is to be included in our Integrated Report. Through a review of our operating environment and engagement with our key stakeholders, we have identified and reported on the issues, risks, and opportunities that we believe could materially affect EABL and its ability to be a sustainable business that consistently delivers value to our key stakeholders.

Assurance

To enhance the integrity of our report, the financial statements were audited by PricewaterhouseCoopers LLP. Their independent report in relation to the financial statements of the Group is set out on page 139 to page 143 of this report.

Integrated Report & Financial Statements 2023 3

OUR BUSINESS | OUR PERFORMANCE | STRATEGIC REVIEW | CORPORATE GOVERNANCE | FINANCIAL STATEMENTS

Inside The Report

Our Business

EABL Overview

08

Geographic Footprint

08

Group Structure

08

Corporate History and Significant Milestones

10

Our Business Model

14

Stakeholder Management

18

Our Performance

Performance Highlights

24

Group Chairman's Statement

26

Group CEO's Statement

30

Group CFO's Statement

34

Our Strategy

Strategic Review

42

Market Trends

45

Strategic Imperatives

Vibrant Beer

48

Explode Mainstream Spirits

50

Win in Premium

52

Shape New Frontiers

57

Strategy Enablers

Aspirational and Accessible Innovations

61

Digital Transformation

64

Route to Consumer

67

Reputation, Society 2030

72

Managing Risk

91

Supply Footprint

97

Efficient Growth/Productivity

99

Our People

101

Corporate Governance

Board of Directors

106

Executive Committee

110

Corporate Governance Statement

112

Financial Statements

Corporate Information

126

Directors' Report

130

Directors' Remuneration Report

134

Statement of Directors' Responsibilities

138

Report of the Independent Auditor

139

Financial Statements

144

Other Information

Notice of Annual General Meeting

208

Principal Shareholders and Share Distribution 214

Proxy Form

217

Electronic Communications Consent Form

218

4 Integrated Report & Financial Statements 2023

EABL is committed to creating economic, social, and environmental value in the communities where we live, work, source, and sell.

We are focussed on preserving the resources upon which our business and our communities depend. We are working to preserve water for life, accelerate to a low-carbon world and become sustainable

by design - helping to create a better future for communities everywhere.

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Disclaimer

East African Breweries Ltd. published this content on 23 August 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 23 August 2023 12:38:03 UTC.