BEIJING, April 30, 2015 /PRNewswire/ -- eLong, Inc. (Nasdaq: LONG), a leading mobile and online travel service provider in China, today reported unaudited financial results for the first quarter ended March 31, 2015.

http://photos.prnewswire.com/prnvar/20041118/ELONGLOGO

Highlights


    --  Accommodation reservation* room nights stayed in the first quarter
        increased 34% to 9.3 million room nights compared to 7.0 million in the
        prior year period.
    --  Mobile bookings comprised more than 65% of eLong brand room nights** in
        the first quarter, and cumulative downloads of eLong mobile apps reached
        approximately 200 million.
    --  Domestic hotel coverage network expanded 180% to over 280,000 domestic
        hotels as of March 31, 2015, compared to 100,000 as of March 31, 2014.
    --  More than 35,000 properties have contracted to use the free,
        cloud-based, multi-device hotel property management systems, Yunzhanggui
        and Zhuzhe, produced by our investee companies.

"Our lodging network has grown to more than 280,000 properties in China and approximately 510,000 properties worldwide. Facing fierce competition, we are innovating more quickly and investing more in our products, technology and marketing than at any time in our history. We will continue to invest in order to continue to accelerate our room night growth in the remainder of 2015," said Guangfu Cui, Chief Executive Officer of eLong.



    * "Accommodation reservation" mainly
     represents the reservation of hotels,
     guesthouses, apartments and other
     accommodation-related services. In our
     previous press releases, we have used
     "hotel reservation" when referring to
     this same operational matrix. We
     believe that "accommodation" better
     describes the diversified lodging and
     accommodation services that we offer.


    ** "eLong brand room nights" excludes
     room nights from non-eLong brand
     distribution partners and resellers.

Business Results

Total Revenues

Total revenues by product for the first quarter of 2015 as compared to the same period in 2014 were as follows (in RMB million):



                                                                                      Q1 2015                    %                   Q1 2014                    %                     Y/Y
                                                                                      -------                                        -------

                                        Total                                          Total       Growth
                                        -----                                          -----       ------

    Accommodation reservation                                                            190.3                     84%                   204.8                     78%                    (7%)

    Transportation ticketing***                                                           25.1                     11%                    40.0                     15%                   (37%)

    Other                                                                                 10.4                      5%                    17.9                      7%                   (42%)
                                                                                          ----                     ---                     ----                     ---                     ----

    Total revenues                                                                       225.8                    100%                   262.7                    100%                   (14%)
                                                                                         -----                     ---                    -----                     ---                     ----


    *** "Transportation ticketing" mainly represents the reservation of air tickets, train tickets, travel insurances, and other transportation-related services. In view of the diversified transportation-related
     services that we offer today, beginning with this press release, we report our revenues generated from the reservation of air tickets, train tickets, travel insurance (the revenues of which were previously
     reported as "Other" revenues) and other transportation-related services under "transportation ticketing" revenues. We also intend to no longer report "air ticketing" revenues separately from revenues from
     train tickets, travel insurances, and other transportation-related services in our consolidated statements of comprehensive income/(loss).

Net Revenues

Net revenues for the first quarter decreased 14% to RMB211.9 million (US$34.2 million), compared to RMB246.1 million (US$39.6 million) in the first quarter of 2014.

Accommodation Reservation

Accommodation reservation revenues decreased 7% in the first quarter of 2015 compared to the same period in 2014, primarily due to lower revenue per room night, partially offset by higher volume. Room nights stayed in the first quarter increased 34% year-on-year to 9.3 million, and revenue per room night decreased due to the lower commission rate room nights for which we recognize revenues on a net basis, the growth of our aggressive coupon program, and significant direct discounts in our merchant hotel business, partially offset by the growth of hotel room night transactions for which we take inventory risk and recognize revenues on a gross basis. Accommodation reservation revenues comprised 84% of total revenues, compared to 78% in the prior year quarter.

Transportation Ticketing

Transportation tickets increased to 1.6 million in the first quarter, an increase of 95% compared to the prior year period, primarily due to the growth of train tickets. Transportation ticketing revenues decreased 37% in the first quarter, primarily due to a decrease in air commission revenue per ticket. The decline in air commission revenue per ticket was primarily due to the lowering by major Chinese airlines of the base air commission rate from 3% to 2% in July 2014 and subsequently from 2% to 1% in February 2015. Transportation ticketing revenue decreased to 11% of our total revenues from 15% in the prior year quarter.

Other

Other revenues are primarily derived from advertising business. Other revenue decreased 42% year-on-year in the first quarter of 2015, mainly driven by decreased advertising revenue as a result of our disposition of Nanjing Xici Information Technology Share Co., Ltd. ("Nanjing Xici") in the first quarter of 2015. Other revenue decreased to 5% of total revenues in the first quarter from 7% in the prior year quarter.

Gross Margin

Gross margin in the first quarter of 2015 decreased to 29% from 73% in the prior year quarter.The decline in gross margin in the first quarter of 2015 was primarily due to lower revenue per room night and the growth of hotel room night transactions for which we take inventory risk and recognize revenue on a gross basis.

Operating Expenses

Operating expenses for the first quarter of 2015 as compared to the same period in 2014 were as follows (in RMB million):


                                      Q1 2015       % of Net Revenue      Q1 2014        % of Net Revenue      Y/Y Growth
                                      -------       ----------------      -------        ----------------      ----------

    Service development                        92.7                   44%          55.1                   22%              68%

    Sales and marketing                       167.2                   79%         136.1                   55%              23%

    General and administrative                 48.4                   23%          33.3                   14%              45%

    Amortization of intangible assets           5.3                    3%           1.7                    1%             208%
                                                ---                   ---            ---                   ---               ---

    Total operating expenses                  313.6                  149%         226.2                   92%              39%
                                              -----                   ---          -----                   ---               ---

Total operating expenses increased 39% for the first quarter of 2015, compared to the prior year period. Operating expenses were 149% of net revenues in the first quarter of 2015, compared to 92% in the prior year quarter. Operating loss was RMB252.3 million in the first quarter of 2015, compared to operating loss of RMB46.9 million in the prior year quarter.

Service development expenses are expenses related to technology and our product offerings, including our mobile applications and websites, as well as our supplier relations function. In the first quarter of 2015, service development expenses increased 68%, primarily due to increased headcount. Service development expenses increased to 44% of net revenues in the first quarter of 2015, compared to 22% in the first quarter of 2014.

Sales and marketing expenses for the first quarter of 2015 increased 23% over the prior year quarter, driven by increased mobile and online marketing expenses. Sales and marketing expenses increased to 79% of net revenues in the first quarter of 2015 from 55% in the first quarter of 2014.

General and administrative expenses for the first quarter of 2015 increased 45% compared to the prior year quarter, driven by higher share-based compensation charges and increased professional fees. General and administrative expenses increased to 23% of net revenues in the first quarter of 2015 from 14% in the first quarter of 2014.

Other income was RMB86.3 million in the first quarter of 2015 compared to other income of RMB18.3 million in the first quarter of 2014, primarily due to a gain of RMB71.8 million from our disposition of Nanjing Xici in the first quarter of 2015.

Income tax expense for the first quarter of 2015 was RMB16.9 million, compared to income tax expense of RMB7.7 million during the prior year quarter, mainly due to income tax expense of RMB17.9 million on the gain from our disposition of Nanjing Xici in the first quarter of 2015.

Net loss for the first quarter of 2015 was RMB180.7 million, compared to net loss of RMB35.4 million during the prior year quarter.

Basic net loss per ADS and diluted net loss per ADS for the first quarter of 2015 were each RMB5.02 (US$0.82), compared to basic net loss per ADS and diluted net loss per ADS of RMB1.00 (US$0.16) in the prior year quarter.

As of March 31, 2015, eLong held cash and cash equivalents, short-term investments and restricted cash of RMB1.7 billion (US$279 million), of which 90% was held in Renminbi and 10% was held in US dollars.

Safe Harbor Statement

Statements in this press release concerning eLong's future business, operating results and financial condition are "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "future," "is/are likely to," "should" and "will" and similar expressions as they relate to eLong are intended to identify such forward-looking statements, but are not the exclusive means of doing so. These forward-looking statements are based upon management's current views and expectations with respect to future events and are not a guarantee of future performance. Forward-looking statements include, but are not limited to, statements about our anticipated growth strategies, our future business development, results of operations and financial condition, our ability to control costs, limit losses and/or return to profitability, our ability to attract customers and leverage our brand, and trends and competition in the travel industry in China and globally. Furthermore, these statements are, by their nature, subject to a number of risks and uncertainties that could cause our actual performance and results to differ materially from those discussed in the forward-looking statements. Factors that could affect our actual results and cause our actual results to differ materially from those referred to in any forward-looking statement include, but are not limited to, declines or disruptions in the travel industry, international financial, political or economic crises, a slowdown in the PRC economy, an outbreak of bird flu or other disease, eLong's reliance on maintaining good relationships with, and stable air and hotel inventory from, hotel suppliers and airline ticket suppliers, and on establishing new relationships with suppliers on similar terms, our reliance on the TravelSky GDS system for our air business, Baidu (and its subsidiary Qunar) and Qihoo for our search engine marketing, our reliance on maintaining commercial cooperation with hotel distribution partners, the risk that eLong will not be able to increase its brand recognition, the possibility that eLong will be unable to continue timely compliance with the Sarbanes-Oxley Act or other regulatory requirements, the risk that eLong will not be successful in competing against new and existing competitors, the risk that our infrastructure and technology are damaged, fail or become obsolete, risks associated with Expedia, Inc.'s (Nasdaq: EXPE) majority ownership interest and Tencent's shareholding in eLong, risks relating to eLong's investments in, and acquisitions of, other businesses and assets, fluctuations in the value of the Renminbi, inflation in China, changes in eLong's management team and other personnel, risks relating to uncertainties in the PRC legal system, including risks relating to our affiliated Chinese operating entities, risks and uncertainties relating to litigation and arbitration in China, risks relating to the application of preferential tax policies, the risk that eLong will continue to incur substantial losses, and other risks mentioned in eLong's filings with the U.S. Securities and Exchange Commission, including eLong's Annual Report on Form 20-F.

If one or more of these risks or uncertainties occur, or if our underlying assumptions prove to be incorrect, actual events or results may vary significantly from those implied or projected by the forward looking-statements. Investors should not rely upon forward-looking statements as predictions of future events. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise. All forward-looking statements contained in this press release are qualified by reference to this cautionary statement.

Conference Call

eLong will host a conference call to discuss its first quarter 2015 unaudited financial results on May 1, 2015 at 9:00 am Beijing time (April 30, 2015, 9:00 pm ET). The dial-in number is +1-866-297-1588 for U.S. participants; +852-3001-3842 for Hong Kong participants; and 86-400-810-4761 for participants in mainland China. International participants can dial +1-210-795-1143. Participant pass code: 5050672. An archived web cast of this call will be available for one year on the Investor Relations section of the eLong web site at http://elong.investorroom.com/.

About eLong, Inc.

eLong, Inc. (Nasdaq: LONG - News) is a leader in mobile and online accomodations reservations in China offering consumers a network of approximately 510,000 properties worldwide. eLong technology enables travelers to book hotels, guesthouses, apartments and other accommodations, as well as air and train tickets, through convenient mobile and tablet applications (m.eLong.com), websites (www.eLong.com), 24 hour customer service, and easy to use tools such as destination guides, maps and user reviews. eLong's largest shareholders are Expedia, Inc. (Nasdaq: EXPE) and Tencent Holdings Ltd. (HKSE: 0700).

For further information, please contact:

eLong, Inc.
Investor Relations
ir@corp.elong.com
+86-10-6436-7570




                                                                                                                                             eLong, Inc.

                                                                                                                            CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS

                                                                                                                         (IN THOUSANDS EXCEPT PER SHARE AND PER ADS AMOUNTS)


                                                                                                                                                        Three Months Ended
                                                                                                                                                        ------------------

                                                                                                                                                          Mar. 31, 2014            Dec. 31, 2014            Mar. 31, 2015             Mar. 31, 2015
                                                                                                                                                          -------------            -------------            -------------             -------------

                                                                                                                                                               RMB                      RMB                      RMB                      USD(1)

                                                                                                                                                           (Unaudited)              (Unaudited)              (Unaudited)               (Unaudited)

    Revenues:

    Accommodation reservation*                                                                                                                                             204,841                  210,060                   190,251                    30,691

    Transportation ticketing**                                                                                                                                              40,021                   33,541                    25,078                     4,045

    Other                                                                                                                                                                   17,842                   21,816                    10,427                     1,682
                                                                                                                                                                            ------                   ------                    ------                     -----

    Total revenues                                                                                                                                                         262,704                  265,417                   225,756                    36,418

    Business tax, VAT and surcharges                                                                                                                                      (16,581)                (19,242)                 (13,833)                  (2,231)
                                                                                                                                                                           -------                  -------                   -------                    ------

    Net revenues                                                                                                                                                           246,123                  246,175                   211,923                    34,187

       Cost of services                                                                                                                                                   (66,822)               (123,423)                (150,663)                 (24,305)
                                                                                                                                                                           -------                 --------                  --------                   -------

    Gross profit                                                                                                                                                           179,301                  122,752                    61,260                     9,882


    Operating expenses:

    Service development                                                                                                                                                   (55,070)                (83,986)                 (92,656)                 (14,947)

    Sales and marketing                                                                                                                                                  (136,093)               (180,371)                (167,220)                 (26,976)

    General and administrative                                                                                                                                            (33,329)                (40,278)                 (48,354)                  (7,800)

    Amortization of intangible assets                                                                                                                                      (1,735)                 (4,002)                  (5,339)                    (861)

    Impairment of goodwill                                                                                                                                                       -                 (5,496)                        -                        -
                                                                                                                                                                               ---                  ------                       ---                      ---

       Total operating expenses                                                                                                                                          (226,227)               (314,133)                (313,569)                 (50,584)

    Loss from operations                                                                                                                                                  (46,926)               (191,381)                (252,309)                 (40,702)


    Other income/(expense):

    Interest income                                                                                                                                                         15,768                   14,932                    14,050                     2,266

    Government subsidy                                                                                                                                                       2,819                    2,074                     1,339                       216

    Foreign exchange losses                                                                                                                                                  (931)                   (812)                  (1,364)                    (220)

    Net loss on equity method investments                                                                                                                                        -                (18,035)                        -                        -

    Gain from disposition of subsidiary                                                                                                                                          -                       -                   71,762                    11,577

    Other                                                                                                                                                                      656                      299                       509                        82
                                                                                                                                                                               ---                      ---                       ---                       ---

    Total other income/(expense)                                                                                                                                            18,312                  (1,542)                   86,296                    13,921
                                                                                                                                                                            ------                   ------                    ------                    ------

    Loss before income tax expense                                                                                                                                        (28,614)               (192,923)                (166,013)                 (26,781)

    Income tax expense                                                                                                                                                     (7,702)                (16,537)                 (16,882)                  (2,722)

    Share of net loss in non-consolidated affiliates                                                                                                                          (49)                   (362)                    (598)                     (97)
                                                                                                                                                                               ---                     ----                      ----                       ---

    Net loss                                                                                                                                                              (36,365)               (209,822)                (183,493)                 (29,600)
                                                                                                                                                                           -------                 --------                  --------                   -------

    Net loss attributable to noncontrolling interests                                                                                                                          996                    3,091                     2,786                       449
                                                                                                                                                                               ---                    -----                     -----                       ---

    Net loss attributable to eLong, Inc.                                                                                                                                  (35,369)               (206,731)                (180,707)                 (29,151)
                                                                                                                                                                           =======                 ========                  ========                   =======

    Other comprehensive income                                                                                                                                                   -                       -                        -                        -

    Total comprehensive loss                                                                                                                                              (35,369)               (206,731)                (180,707)                 (29,151)


    Basic net loss per share                                                                                                                                                (0.50)                  (2.89)                   (2.51)                   (0.41)

    Diluted net loss per share                                                                                                                                              (0.50)                  (2.89)                   (2.51)                   (0.41)


    Basic net loss per ADS(2)(3)                                                                                                                                            (1.00)                  (5.78)                   (5.02)                   (0.82)

    Diluted net loss per ADS(2)(3)                                                                                                                                          (1.00)                  (5.78)                   (5.02)                   (0.82)


    Shares used in computing net loss per share:

               Basic                                                                                                                                                        70,486                   71,573                    71,967                    71,967

               Diluted                                                                                                                                                      70,486                   71,573                    71,967                    71,967


    Share-based compensation charges included in:                                                                                                                           28,858                    5,307                    27,338                     4,410

               Cost of services                                                                                                                                                836                      345                       138                        22

               Service development                                                                                                                                           6,535                    2,898                     3,879                       626

               Sales and marketing                                                                                                                                           3,332                      725                     (838)                    (135)

               General and administrative                                                                                                                                   18,155                    1,339                    24,159                     3,897


    * Accommodation reservation revenues mainly represent revenues from the reservation of hotels, guesthouses, apartments
    and other accommodation-related services.

    ** Transportation ticketing revenues mainly represent revenues from the reservation of air tickets, train tickets, travel insurances,
    and other transportation-related services.



    Note 1: The conversion of Renminbi (RMB) into United States dollars (USD) is based on the noon buying rate of USD1.00=RMB6.1990
    on March 31, 2015 in the City of New York for cable transfers of Renminbi as certified for customs purposes by the Federal Reserve.
    No representation is made that the RMB amounts could have been, or could be, converted or settled into USD at the rates stated herein
    on the reporting dates, at any other rates or at all.




    Note 2: 1 ADS = 2 shares.

    Note 3: Non-GAAP financial measures

    Note 4: Certain items in prior periods' consolidated statements of comprehensive loss have been reclassified to conform to the current
    period's presentation in order to facilitate comparison.



                                                           eLong, Inc.

                                                   CONSOLIDATED BALANCE SHEETS

                                                          (IN THOUSANDS)


                                                                           Dec. 31, 2014         Mar. 31, 2015           Mar. 31, 2015
                                                                           -------------         -------------           -------------

                                                                                RMB                   RMB                     USD

                                                                             (Audited)            (Unaudited)             (Unaudited)

    ASSETS

    Current assets:

    Cash and cash equivalents                                                            504,890                 370,699                   59,800

    Short-term investments                                                             1,306,634               1,233,064                  198,913

    Restricted cash                                                                      123,937                 123,983                   20,000

    Accounts receivable, net                                                             295,632                 291,513                   47,026

    Amounts due from related parties                                                      52,021                  62,695                   10,114

    Prepaid expenses                                                                      55,417                  47,412                    7,648

    Deferred tax assets, current                                                             304                       -                       -

    Advance to suppliers                                                                  75,285                 100,753                   16,253

    Other current assets                                                                 104,923                 158,184                   25,518
                                                                                         -------                 -------                   ------

    Total current assets                                                               2,519,043               2,388,303                  385,272
                                                                                       ---------               ---------                  -------

    Property and equipment, net                                                          112,356                 116,873                   18,854

    Investment in non-consolidated affiliates                                             96,942                  96,343                   15,542

    Goodwill                                                                             181,322                 184,252                   29,723

    Intangible assets, net                                                                84,749                  81,161                   13,093

    Deferred tax assets, non-current                                                         516                       -                       -

    Other non-current assets                                                              51,123                  61,308                    9,889
                                                                                          ------                  ------                    -----

    Total non-current assets                                                             527,008                 539,937                   87,101

    Total assets                                                                       3,046,051               2,928,240                  472,373
                                                                                       =========               =========                  =======



    LIABILITIES AND SHAREHOLDERS' EQUITY

    Current liabilities:

    Accounts payable                                                                     442,489                 588,848                   94,991

    Income taxes payable                                                                      13                  16,894                    2,725

    Amounts due to related parties                                                       127,910                  69,835                   11,266

    Deferred revenue                                                                      47,544                  68,526                   11,054

    Advances and deposits from customers                                                 121,934                 107,938                   17,412

    eCoupon program virtual cash liability                                               135,648                 126,788                   20,453

    Accrued expenses and other current liabilities                                       292,310                 223,226                   36,010
                                                                                         -------                 -------                   ------

    Total current liabilities                                                          1,167,848               1,202,055                  193,911
                                                                                       ---------               ---------                  -------

    Deferred tax liabilities, non-current                                                 21,187                  21,187                    3,418

    Other liabilities                                                                         44                   3,927                      633
                                                                                             ---                   -----                      ---

    Total non-current liabilities                                                         21,231                  25,114                    4,051

    Total liabilities                                                                  1,189,079               1,227,169                  197,962
                                                                                       =========               =========                  =======


    Shareholders' equity

    Ordinary shares                                                                        2,908                   2,921                      471

    High-vote ordinary shares                                                              2,691                   2,691                      434

    Additional paid-in capital                                                         2,397,868               2,427,910                  391,661

    Statutory reserves                                                                     3,665                   3,665                      592

    Accumulated deficit                                                                (626,810)              (807,863)               (130,321)
                                                                                        --------                --------                 --------

    Total eLong Inc. shareholders' equity                                              1,780,322               1,629,324                  262,837
                                                                                       ---------               ---------                  -------

    Noncontrolling interest                                                               76,650                  71,747                   11,574
                                                                                          ------                  ------                   ------

    Total shareholders' equity                                                         1,856,972               1,701,071                  274,411
                                                                                       ---------               ---------                  -------

    Total liabilities and shareholders' equity                                         3,046,051               2,928,240                  472,373
                                                                                       =========               =========                  =======

Non-GAAP Financial Measures

To supplement the financial measures calculated in accordance with generally accepted accounting principles in the United States, or GAAP, this press release includes certain non-GAAP financial measures including basic net income/(loss) per ADS, diluted net income/(loss) per ADS, Adjusted Earnings Before Interests, Taxes, Depreciation and Amortization ("Adjusted EBITDA"), Adjusted Net Income/(Loss) ("ANI") and Adjusted Net Income/(Loss) Per Share. We believe these non-GAAP financial measures may help investors understand eLong's current financial performance and compare business trends among different reporting periods. These non-GAAP financial measures should be considered in addition to financial measures presented in accordance with GAAP, but should not be considered as a substitute for, or superior to, financial measures presented in accordance with GAAP. We seek to compensate for the limitations of the non-GAAP measures presented by also providing the comparable GAAP measures, GAAP financial statements, and descriptions of the reconciling items and adjustments, to derive the non-GAAP measures.

Adjusted EBITDA is defined as net income/(loss) plus (1) interest expense (income); (2) income tax expense (benefit); (3) depreciation; (4) amortization of intangible assets; (5) share-based compensation charges; (6) foreign exchange losses (gains); (7) acquisition-related impacts, including (i) goodwill and intangible asset impairment, and (ii) losses (gains) recognized on non-controlling investment basis adjustments when we acquire controlling interests; (8) losses (gains) from disposition of subsidiary; and (9) certain other items, including restructuring charges, impairment loss on equity method investment and equity in net loss/(income) of affiliates. We believe Adjusted EBITDA is a useful financial metric to assess our operating and financial performance before the impact of investing and financing transactions, if any, and income tax expense (benefit). Since share-based compensation charges are non-cash expenses, we believe excluding them from our calculation of Adjusted EBITDA allows us to provide investors with a more useful tool for assessing our operating and financial performance. In addition, we believe that Adjusted EBITDA is used by other companies and may be used by investors as a measure of our financial performance. The presentation of Adjusted EBITDA should not be construed as an indication that eLong's future results will be unaffected by other charges and gains we consider to be outside the ordinary course of our business. The use of Adjusted EBITDA has certain limitations. Amortization and depreciation expenses for various non-current assets, share-based compensation charges, other income/(expenses), and income tax expense (benefit) have been and will be incurred and are not reflected in the presentation of Adjusted EBITDA. Each of these items should also be considered in the overall evaluation of our results. Additionally, Adjusted EBITDA does not consider capital expenditures and other investing activities and should not be considered as a measure of eLong's liquidity. We seek to compensate for these limitations by providing the relevant disclosure of our amortization and depreciation expenses, and share-based compensation charges in the reconciliations to the GAAP financial measure. The term Adjusted EBITDA is not defined under GAAP, and Adjusted EBITDA is not a measure of net income/(loss), income/(loss) from operations, operating performance or liquidity presented in accordance with GAAP. In addition, eLong's Adjusted EBITDA may not be comparable to Adjusted EBITDA or similarly titled measures utilized by other companies since such other companies may not calculate Adjusted EBITDA in the same manner as we do.

Adjusted EBITDA should be considered in addition to results prepared in accordance with GAAP, but should not be considered a substitute for, or superior to, GAAP measures. We present a reconciliation of this non-GAAP financial measure to GAAP below.



    eLong, Inc.

    TABULAR RECONCILIATION FOR NON-GAAP MEASURE

    Adjusted EBITDA

    (IN THOUSANDS)


                                                                             2014                   2015
                                                                                     (Unaudited)
                                                           (Unaudited)
                                                            ----------

                                                      Q1                Q2                  Q3               Q4                 2014      Q1
                                                      ---              ---                  ---             ---                 ----      ---

                                                      RMB              RMB                  RMB             RMB              RMB         RMB


    Net income/(loss) attributable to eLong, Inc.         (35,369)           31,462               (58,306)      (206,731)   (268,943)         (180,707)

    Net loss attributable to noncontrolling interests        (996)          (1,091)                 (502)        (3,091)     (5,680)           (2,786)

    Interest income                                       (15,767)         (15,496)              (15,139)       (14,932)    (61,334)          (14,050)

    Government subsidy                                     (2,819)          (8,776)               (2,684)        (2,074)    (16,353)           (1,339)

    Income tax expense/(benefit)                             7,702           (6,230)               (4,915)         16,537       13,094             16,882

    Depreciation                                             9,123            10,064                 10,665          11,500       41,352             12,817

    Amortization of intangible assets                        1,736             1,467                  1,465           4,002        8,670              5,339

    Share-based compensation charges                        28,858            33,633                 29,877           5,307       97,675             27,338

    Impairment of goodwill                                       -                -                     -          5,496        5,496                  -

    Foreign exchange losses                                    931             2,544                  (207)            812        4,079              1,364

    Net loss on equity method investments                        -                -                     -         18,035       18,035                  -

    Gain from disposition of subsidiary                          -                -                     -              -           -          (71,762)

    Other                                                    (510)            (539)                 2,291              63        1,305                 89

    Adjusted EBITDA                                        (7,111)           47,038               (37,455)      (165,076)   (162,604)         (206,815)
                                                            ------            ------                -------        --------     --------           --------

Adjusted Net Income/(Loss) generally captures all items on the statements of operations that occur in normal course operations and have been, or ultimately will be, settled in cash, and is defined as net income/(loss) plus net of tax: (1) share-based compensation charges; (2) acquisition-related impacts, including (i) amortization of intangible assets, including as part of equity-method investments, and goodwill and intangible asset impairment, (ii) losses (gains) recognized on changes in the value of contingent consideration arrangements, and (iii) losses (gains) recognized on non-controlling investment basis adjustments when we acquire controlling interests; (3) foreign exchange losses; (4) losses (gains) from disposition of subsidiary; and (5) certain other items, including restructuring charges. We believe Adjusted Net Income/(Loss) is useful to investors because it represents eLong's results, taking into account depreciation, which management believes is an ongoing cost of doing business, but excluding the impact of other non-cash expenses, infrequently occurring items and items not directly tied to the core operations of our businesses.

Adjusted Net Income/(Loss) Per Share is defined as Adjusted Net Income/(Loss) divided by adjusted weighted average shares outstanding, which includes dilution from options and warrants per the treasury stock method and includes all shares relating to Performance Units in shares outstanding for Adjusted Net Income/(Loss) Per Share. This differs from the GAAP method for including Performance Units, which treats them on a treasury stock method basis. Shares outstanding for Adjusted Net Income/(Loss) Per Share purposes are therefore higher than shares outstanding for GAAP Net Income/(Loss) Per Share purposes. We believe Adjusted Net Income/(Loss) Per Share is useful to investors because it represents, on a per share basis, eLong's consolidated results, taking into account depreciation, which we believe is an ongoing cost of doing business, as well as other items which are not allocated to the operating businesses such as interest income and income tax expense/(benefit), but excluding the effects of non-cash expenses not directly tied to the core operations of our businesses. Adjusted Net Income/(Loss) and Adjusted Net Income/(Loss) Per Share have similar limitations as Adjusted EBITDA. In addition, Adjusted Net Income/(Loss) does not include all items that affect our net income/(loss) and net income/(loss) per share for the period. Therefore, we think it is important to evaluate these measures along with our consolidated statements of operations.

Adjusted Net Income/(Loss) and Adjusted Net Income/(Loss) Per Share should be considered in addition to results prepared in accordance with GAAP, but should not be considered a substitute for, or superior to, GAAP measures. We present a reconciliation of these non-GAAP financial measures to GAAP below.



    eLong, Inc.

    TABULAR RECONCILIATION FOR NON-GAAP MEASURE

    Adjusted Net Income/(Loss) and Adjusted Net Income/(Loss) Per Share

    (IN THOUSANDS EXCEPT PER SHARE AMOUNTS)


                                                                               2014     2015
                                                                                                       (Unaudited)
                                                                        (Unaudited)
                                                                        ----------

                                                                             Q1        Q2      Q3         Q4         2014        Q1
                                                                            ---       ---      ---       ---         ----       ---

                                                                            RMB       RMB      RMB       RMB       RMB         RMB


    Net income/(loss) attributable to eLong,  Inc.                         (35,369)  31,462  (58,306)   (206,731)  (268,943)    (180,707)

    Net loss attributable to noncontrolling interests                         (996) (1,091)     (502)    (3,091)   (5,680)     (2,786)

    Share-based compensation charges                                         28,858   33,633    29,877       5,307     97,675       27,338

    Impairment of goodwill                                                        -       -        -      5,496      5,496            -

    Amortization of intangible assets                                         1,736    1,467     1,465       4,002      8,670        5,339

    Foreign exchange losses                                                     931    2,544     (207)        812      4,079        1,364

    Net loss on equity method investments                                         -       -        -     18,035     18,035            -

    Gain from disposition of subsidiary                                           -       -        -          -         -    (71,762)

    Income tax expense on gain from disposition of subsidiary                     -       -        -          -         -      17,941

    Other                                                                     (390)   (150)      809         575        844        (237)

    Adjusted net income/(loss)                                              (5,230)  67,865  (26,864)   (175,595)  (139,824)    (203,510)
                                                                             ======   ======   =======    ========   ========     ========


    Shares used in computing adjusted net income/(loss) per share:

    GAAP diluted weighted average shares outstanding                         70,486   71,392    70,943      71,573     70,918       71,967

    Additional performance units                                              7,428    7,423     7,409       6,410      7,171        6,056

    Adjusted weighted average shares outstanding                             77,914   78,815    78,352      77,983     78,089       78,023
                                                                             ======   ======    ======      ======     ======       ======


    Adjusted net income/(loss) per share                                     (0.07)    0.86    (0.34)     (2.25)    (1.79)      (2.61)
                                                                              -----     ----     -----       -----      -----        -----

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SOURCE eLong, Inc.