Energy Action Limited announced the appointment of Bruce Macfarlane as Non-executive director of the Company. Bruce MacFarlane is one of the founders of BidEnergy and was instrumental in structuring their information architecture and services, so brings a deep understanding of the energy services markets and systems to the board. Over the past year, Bruce has been working with Energy Action in Solution Design where he assisted to recruit Energy Action s new software engineering team and reduce the Company s technology cost base.