Eurazeo announced the launch of Eurazeo Brands, a new division to invest in U.S. and European consumer brands with global growth potential.

The company also announced that Jill Granoff joins the firm as CEO of the company Brands effective immediately. She will lead the division's investment activities and help drive growth and transformation of selected companies, leveraging her extensive operating experience and professional network. She will report directly to the company's Executive Board. Granoff is the former CEO of Kellwood Holding Corp. and Vince, where she led Vince's IPO, and former CEO of Kenneth Cole Productions. She has also held senior leadership roles at Estée Lauder, Victoria's Secret and Liz Claiborne, where she had global responsibility for Juicy Couture, Lucky Brand Jeans and Kate Spade. Granoff also brings digital expertise to Eurazeo Brands as a former board member of Demandware, now Salesforce Commerce Cloud.