ELIZABETHTOWN, Ky., March 30, 2011 /PRNewswire/ -- First Financial Service Corporation (the Company, Nasdaq: FFKY) today announced a net loss per common share of $(1.42) for the quarter ended December 31, 2010, compared to diluted net loss per common share of $(1.92) for the quarter ended December 31, 2009. Diluted net loss per common share for the year ended December 31, 2010, was $(1.97), compared to diluted net loss per common share of $(1.65) for the year ended December 31, 2009.

Included in the loss for the fourth quarter of 2010 was a $4.4 million, or $0.94 per diluted net income per share, non-cash charge for a valuation allowance against the Company's deferred tax assets. Excluding the impact of this charge, diluted net loss per common share would have been $(0.48) for the quarter ended December 31, 2010 and $(1.03) for the year ended December 31, 2010.

Included in the loss for the fourth quarter of 2009 is a non-operating, non-cash, goodwill impairment charge of $11.9 million (on a pre-tax basis). Excluding the impact of this charge, diluted net income per common share would have been $0.23 for the quarter ended December 31, 2009 and $0.50 for the year ended December 31, 2009. See Regulation G disclosure below for reconciliation.

"The Company had a challenging year during 2010 as we continue to work through the remnants of the worst recession since the Great Depression," stated Chief Executive Officer, B. Keith Johnson. "While the bank's core earnings are still strong, the credit quality issues in the commercial real estate loan portfolio have overshadowed the profitability of the bank's retail franchise. Management will continue to focus a great deal of time and effort on working through these credit issues."

"Loan quality metrics improved from the quarter ended September 30, 2010 though they remain elevated from December 31, 2009. The percentage of non-performing loans to total loans was 5.22% at December 31, 2010, a decrease from 6.53% at September 30, 2010 and an increase from 3.82% at December 31, 2009. Non-performing assets were 5.50% of total assets at December 31, 2010, a decrease from 5.84% at September 30, 2010 and an increase from 3.85% at December 31, 2009."

The following table provides information with respect to non-performing assets for the periods indicated.


                                      12/31/2010   9/30/2010   12/31/2009
                                      ----------   ---------   ----------
                                            (Dollar in thousands)
                                            ---------------------
    Restructured loans                    $3,906      $2,008       $9,812
    Non-accrual loans                     42,169      58,054       28,186
                                          ------      ------       ------
         Total non-performing loans       46,075      60,062       37,998
    Real estate acquired through
     foreclosure                          26,604      12,781        8,428
    Other repossessed assets                  40          48          103
                                             ---         ---          ---
         Total non-performing assets     $72,719     $72,891      $46,529
                                         =======     =======      =======

    Non-performing loans to loans           5.22%       6.53%        3.82%
    Non-performing assets to assets         5.50%       5.84%        3.85%

"Our non-performing assets are largely comprised of residential housing development loans and other real estate acquired through foreclosure in Jefferson and Oldham Counties. Five individual relationships totaling $34.7 million make up over 48% of our non-performing assets. These high-end subdivisions, while showing initial progress, have stalled due to the recession. At December 31, 2010, substantially all of the loan portfolio concentration in these counties has been classified as impaired. Most of the remaining concentration related to the housing industry is located outside of Jefferson and Oldham counties, are smaller subdivision development projects, have stronger guarantors, and are generally having a sufficient amount of business activity."

"Most of our geographic market surrounds the Ft. Knox military base, which has undergone a major transformation, as a result of the 2005 Base Realignment and Closure Act. The Army's Human Resource Command has been relocated to the Ft. Knox military base, resulting in a substantial economic benefit to this area. Over $1.1 billion in new construction has been completed in department of defense renovations to Ft. Knox. An additional $200 million in state funding for infrastructure has yet to begin. The Ft. Knox transformation will result in a net increase in employment of 7,800 to the area including 3,500 new civilian families with the Human Resource Command Center. These positions include higher paying jobs in information systems, information technology, and human resources. The MLS listing from the Heart of Kentucky Association of Realtors indicated a robust residential real estate market in Hardin and surrounding counties for 2010 with sales for the year ended December 31, 2010 hitting a record of $708 million, an increase of $213 million, or 43% from 2009."

"We are pleased with the results of our core banking franchise. Overall deposits increased 12%, or $124 million, driven largely by a 12% or $22 million increase in checking balances. The bank's checking accounts experienced a 8% growth in the number of retail checking accounts, and a 10% growth in the number of commercial checking accounts. The Jefferson County footprint had a $106 million, or 65% growth in deposits during 2010, to $272 million in deposits and the Southern Indiana footprint increased deposits $32 million, or 38% for the year, to $121 million."

Balance sheet changes during 2010 include an increase in total assets of $111.0 million to $1.32 billion. This increase was due to building our investment portfolio to $196.2 million, an increase of $149.2 million since December 31, 2009 and an increase in total cash and cash equivalents to $166.2 million, an increase of $67.6 million compared to December 31, 2009. Loan receivable, net of unearned fees decreased $113.0 million to $882.0 million at December 31, 2010 compared to December 31, 2009.

Net interest margin decreased to 3.05% for the year ended December 31, 2010, compared to 3.66% for the same period in 2009. The decline is mostly attributed to the Bank's increased liquidity efforts as well as the increase in the amount of non-accrual loans.

Provision for loan loss expense increased by $2.4 million to $5.5 million for the three months ended December 31, 2010, compared to the same period ended December 31, 2009. For the year ended December 31, 2010, provision for loan loss expense increased by $7.4 million to $16.9 million compared to the year ended December 31, 2009. Annualized net charge-offs as a percentage of average total loans increased to 1.25% for the year ended December 31, 2010, compared to 0.55% for the year ended December 31, 2009. During the year ended December 31, 2010, the Company continued its efforts to ensure the adequacy of the allowance by adding specific reserves to several large commercial real estate relationships based on updated appraisals received by the Bank. As economic conditions continue to impact our loan portfolio, management's emphasis is to aggressively review credit quality and the adequacy of the allowance for loan losses. As a result of this provisioning, allowance for loan losses as a percent of total loans increased to 2.57% from 1.78% at December 31, 2009.

For the quarter ended December 31, 2010, non-interest income decreased $729,000 to $1.8 million, from $2.5 million for the fourth quarter ended a year ago. Loss on sale and write downs on real estate acquired through foreclosure increased $698,000 for the fourth quarter of 2010 as a result of the decline in market value of properties held in this portfolio. Customer service fees on deposit accounts decreased $261,000; to $1.5 million for the fourth quarter of 2010 compared to the same quarter in 2009, largely due to the impact of newly mandated industry wide regulations. Gain on sale of mortgage loans increased $171,000 to $533,000 due to continued refinancing activity at historically low rates.

For the year ended December 31, 2010 non-interest income decreased $418,000 to $8.1 million, compared to the year ended December 31, 2009. Gain on the sale of mortgage loans increased $566,000 to $1.8 million for the year. Loss on sale and write downs of real estate acquired through foreclosure increased $958,000 to $1.5 million for the year. Loss on securities transactions increased $186,000 to $1.0 million for the year.

Non-interest expense decreased $11.6 million to $8.1 million for the three months ended December 31, 2010, compared to the same period ended September 30, 2009. The Company recorded a goodwill impairment of $11.9 million during the fourth quarter of 2009. Employee compensation and benefits expense decreased $150,000 to $3.5 million for the three months ended December 31, 2010 compared to the same three month period ended in 2009. Real estate acquired through foreclosure expense increased $460,000 to $762,000 for the three months ended December 31, 2010 compared to the same three month period a year ago.

Non-interest expense for the year ended December 31, 2010 was $33.7 million, a decrease of $10.2 million from year ended December 31, 2009. The Company recorded a goodwill impairment of $11.9 million during 2009. Employee compensation and benefits was $15.7 million, a decrease of $172,000 for the year. FDIC insurance premiums increased to $2.7 million, an $813,000 or 43% increase for the year. Outside services and data processing fees were $2.6 million for the year, a decrease of $557,000 over 2009. Bank franchise tax was $1.8 million for the year, an increase of $850,000 over 2009. Real estate acquired through foreclosure expense was $1.7 million for 2010, a $1.0 million increase over 2009.

During the fourth quarter of 2010, the Company recorded a valuation allowance on the Company's deferred tax assets. During the fourth quarter of 2009, the Company recorded a non-cash goodwill impairment charge. The Company believes that excluding the after-tax effects of these charges from its discussion of the Company's core operating results will provide investors with a basis to compare the Company's operating results on a quarter by quarter basis without the material distortions caused by this non-operating charge. The following table reconciles the non-GAAP financial measure "Net income/ (loss) available to common shareholders excluding valuation allowance on deferred tax assets and goodwill impairment charge" with Net income/ (loss) available to common shareholders calculated and presented in accordance with GAAP.


                                  Quarter Ended             Year Ended
                                  -------------             ----------
                             12/31/2010   12/31/2009  12/31/2010   12/31/2009
                             ----------   ----------  ----------   ----------
     Net income/(loss)
      attributable to
      common
      shareholders as
      reported              $(6,738)     $(9,024)    $(9,329)     $(7,741)
     Valuation allowance
      on deferred tax
      assets                      4,446            -       4,446            -
     Goodwill impairment
      charge, net of
      income tax                      -       10,104           -       10,104
                                    ---       ------         ---       ------
     Net income/ (loss)
      attributable to
      common
      shareholders,
      excluding
        valuation allowance
         on deferred tax
         assets and
         goodwill
        impairment charge       $(2,292)      $1,080     $(4,883)      $2,363
                                =======       ======     =======       ======


     Net income/(loss)
      attributable to
      common
      shareholders as
      reported               $(1.42)      $(1.92)     $(1.97)      $(1.65)
     Valuation allowance
      on deferred tax
      assets                       0.94            -        0.94            -
     Goodwill impairment
      charge, net of
      income tax                      -         2.15           -         2.15
                                    ---         ----         ---         ----
     Net income/(loss)
      attributable to
      common
      shareholders,
      excluding
        valuation allowance
         on deferred tax
         assets and
         goodwill
        impairment charge        $(0.48)       $0.23      $(1.03)       $0.50
                                 ======        =====      ======        =====

Regulation G Disclosure:

This press release includes non-GAAP financial measures. The non-GAAP financial information should be considered supplemental to, and not as a substitute for, or superior to, financial measures calculated in accordance with GAAP. However, we believe that non-GAAP reporting, giving effect to the adjustments shown in the reconciliations provided below, provides meaningful information and therefore we use it to supplement our GAAP information. We have chosen to provide this supplemental information to investors, analysts and other interested parties to enable them to perform additional analyses of operating results, to illustrate the results of operations giving effect to the non-GAAP adjustments shown in the reconciliations and to provide an additional measure of performance. We believe this information is helpful in understanding the results of operations separate and apart from items that may, or could, have a disproportionate positive or negative impact in any given period.

First Financial Service Corporation is the parent bank holding company of First Federal Savings Bank of Elizabethtown, which was chartered in 1923. The Bank serves the needs and caters to the economic strengths of the local communities in which it operates and strives to provide a high level of personal and professional customer service. The Bank offers a variety of financial services to its retail and commercial banking customers. These services include personal and corporate banking services, and personal investment financial counseling services. Today, the Bank serves eight contiguous counties encompassing Central Kentucky and the Louisville Metropolitan area, including Southern Indiana, through its 22 full-service banking centers and a commercial private banking center.

This press release contains forward-looking statements. Statements that are not historical or current facts, including statements about beliefs and expectations, are forward-looking statements and are based on the information available to, and assumptions and estimates made by, management as of the date made. These forward-looking statements cover, among other things, anticipated future revenue and expenses and the future plans and prospects of First Federal Savings Bank. Forward-looking statements involve inherent risks and uncertainties, and important factors could cause actual results to differ materially from those anticipated. Adverse conditions in the commercial real estate markets, as well as a delay or failure of recovery in the residential real estate markets, could cause additional credit losses and deterioration in asset values. First Financial Service Corporation's results can also be adversely affected by further deterioration in business and economic conditions both generally and in the markets we serve; changes in interest rates; deterioration in the credit quality of its loan portfolios or in the value of the collateral securing those loans; deterioration in the value of securities held in its investment securities portfolio; legal and regulatory developments; increased competition from both banks and non-banks; changes in customer behavior and preferences; effects of critical accounting policies and judgments; and management's ability to effectively manage credit risk, residual value risk, market risk, operational risk, interest rate risk, and liquidity risk.

For discussion of these and other risks that may cause actual results to differ from expectations, refer to First Financial Service Corporation's Annual Report on Form 10-K for the year ended December 31, 2009, on file with the Securities and Exchange Commission, including the section entitled "Risk Factors," and all subsequent filings with the Securities and Exchange Commission. Forward-looking statements speak only as of the date they are made, and First Financial Service Corporation undertakes no obligation to update them in light of new information or future events.

First Financial Service Corporation's stock is traded on the Nasdaq Global Market under the symbol "FFKY." Market makers for the stock are:


    Keefe, Bruyette & Woods, Inc.             FTN Midwest Securities

    J.J.B. Hilliard, W.L. Lyons Company,
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    Stifel Nicolaus & Company                 Knight Securities, LP

                 FIRST FINANCIAL SERVICE CORPORATION
                     Consolidated Balance Sheets
                              (Unaudited)

                                                      December 31,
    (Dollars in thousands, except
     share data)                                         2010             2009
                                                         ----             ----

    ASSETS:
    Cash and due from banks                           $14,840          $21,253
    Interest bearing deposits                         151,336           77,280
                                                      -------           ------
        Total cash and cash equivalents               166,176           98,533
                                                      -------           ------

    Securities available-for-sale                   196,029           45,764
    Securities held-to-maturity,
     fair value of $126 (2010)
      and $1,176 (2009)                                 124            1,167
                                                        ---            -----
         Total securities                           196,153           46,931
                                                    -------           ------

    Loans held for sale                               6,388            8,183
    Loans, net of unearned fees                     881,934          994,926
    Allowance for loan losses                       (22,665)         (17,719)
                                                    -------          -------
          Net loans                                 865,657          985,390
                                                    -------          -------

    Federal Home Loan Bank stock                      4,909            8,515
    Cash surrender value of life
     insurance                                        9,354            9,008
    Premises and equipment, net                      31,988           31,965
    Real estate owned:
      Acquired through foreclosure                   26,604            8,428
      Held for development                               45               45
    Other repossessed assets                             40              103
    Core deposit intangible                             994            1,300
    Accrued interest receivable                       6,404            5,658
    Accrued income taxes                              2,102                -
    Deferred income taxes                             2,982            4,515
    Prepaid FDIC Insurance                            4,449            7,022
    Other assets                                      2,638            2,091
                                                      -----            -----

                      TOTAL ASSETS               $1,320,495       $1,209,504
                                                 ==========       ==========

                       LIABILITIES AND
                       STOCKHOLDERS'
                       EQUITY
    LIABILITIES:
    Deposits:
      Non-interest bearing                          $73,566          $63,950
      Interest bearing                            1,100,342          985,865
                                                  ---------          -------
          Total deposits                          1,173,908        1,049,815
                                                  ---------        ---------

    Short-term borrowings                                 -            1,500
    Advances from Federal Home Loan
     Bank                                            52,532           52,745
    Subordinated debentures                          18,000           18,000
    Accrued interest payable                            594              360
    Accounts payable and other
     liabilities                                      3,023            1,952
                                                      -----            -----

                       TOTAL
                       LIABILITIES                1,248,057        1,124,372
                                                  ---------        ---------
    Commitments and contingent
     liabilities                                          -                -

    STOCKHOLDERS' EQUITY:
     Serial preferred stock, $1 par
      value per share;
        authorized 5,000,000 shares;
         issued and
        outstanding, 20,000 shares with a
         liquidation
        preference of $20,000                        19,835           19,781
    Common stock, $1 par value per
     share;
       authorized 35,000,000 shares;
        issued and
       outstanding, 4,726,329 shares
        (2010), and 4,709,839
       shares (2009)                                  4,726            4,710
    Additional paid-in capital                       35,201           34,984
    Retained earnings                                17,391           26,720
    Accumulated other comprehensive
     loss                                            (4,715)          (1,063)
                                                     ------           ------

                       TOTAL
                       STOCKHOLDERS'
                       EQUITY                        72,438           85,132
                                                     ------           ------
                       TOTAL
                       LIABILITIES AND
                       STOCKHOLDERS'
                       EQUITY                    $1,320,495       $1,209,504
                                         ==================       ==========

                         FIRST FINANCIAL SERVICE CORPORATION
                          Consolidated Statements of Income
                                     (Unaudited)

                                                     Three Months
                                                                   Ended
    (Dollars in thousands, except per share
     data)                                          December 31,
                                                    2010      2009
                                                    ----      ----
    Interest and Dividend Income:
      Loans, including fees                      $13,120   $14,604
      Taxable securities                           1,215       309
      Tax exempt securities                          257       148
                                                     ---       ---
                     Total interest income      14,592    15,061
                                                ------    ------

    Interest Expense:
      Deposits                                   5,087     4,558
      Short-term borrowings                          -        35
      Federal Home Loan Bank advances              600       607
      Subordinated debentures                      341       329
                                                   ---       ---
                     Total interest expense      6,028     5,529
                                                 -----     -----

    Net interest income                          8,564     9,532
    Provision for loan losses                    5,528     3,084
                                                 -----     -----
    Net interest income after provision for
     loan losses                                 3,036     6,448
                                                 -----     -----

    Non-interest Income:
      Customer service fees on deposit
       accounts                                  1,544     1,805
      Gain on sale of mortgage loans               533       362
      Gain on sale of investments                   53         -
      Net impairment losses recognized in
       earnings                                   (216)     (159)
      Loss on sale and write downs on real
       estate acquired
          through foreclosure                     (698)      (22)
      Brokerage commissions                        104        92
      Other income                                 482       453
                                                   ---       ---
                     Total non-interest income   1,802     2,531
                                                 -----     -----

    Non-interest Expense:
      Employee compensation and benefits         3,491     3,641
      Office occupancy expense and equipment       823       784
      Marketing and advertising                     40       109
      Outside services and data processing         617       813
      Bank franchise tax                           328       183
      FDIC insurance premiums                      744       518
      Goodwill impairment                            -    11,931
      Amortization of core deposit intangible       77       101
      Real estate acquired through foreclosure
       expense                                     762       302
      Other expense                              1,226     1,280
                                                 -----     -----
                      Total non-interest
                      expense                    8,108    19,662
                                                 -----     -----

    Income/(loss) before income taxes           (3,270) (10,683)
    Income taxes/(benefits)                      3,205    (1,922)
                                                 -----    ------
    Net Income/(Loss)                           (6,475)   (8,761)
    Less:
       Dividends on preferred stock               (250)     (249)
       Accretion on preferred stock                (13)      (14)
                                                   ---       ---
    Net loss attributable to common
     shareholders                              $(6,738)  $(9,024)
                                               =======   =======

    Shares applicable to basic income per
     common share                                4,735     4,709
    Basic loss per common share                 $(1.42)   $(1.92)
                                                ======    ======

    Shares applicable to diluted income per
     common share                                4,735     4,709
    Diluted loss per common share               $(1.42)   $(1.92)
                                                ======    ======

    Cash dividends declared per common share        $-        $-
                                                   ===       ===


                                                       Year Ended
    (Dollars in thousands, except per share
     data)                                            December 31,
                                                      2010      2009
                                                      ----      ----
    Interest and Dividend Income:
      Loans, including fees                        $54,977   $57,113
      Taxable securities                             3,703     1,234
      Tax exempt securities                            885       509
                                                       ---       ---
                     Total interest income        59,565    58,856
                                                  ------    ------

    Interest Expense:
      Deposits                                    19,729    17,917
      Short-term borrowings                           38       152
      Federal Home Loan Bank advances              2,388     2,405
      Subordinated debentures                      1,330     1,318
                                                   -----     -----
                     Total interest expense       23,485    21,792
                                                  ------    ------

    Net interest income                           36,080    37,064
    Provision for loan losses                     16,881     9,524
                                                  ------     -----
    Net interest income after provision for
     loan losses                                  19,199    27,540
                                                  ------    ------

    Non-interest Income:
      Customer service fees on deposit
       accounts                                    6,479     6,677
      Gain on sale of mortgage loans               1,760     1,194
      Gain on sale of investments                     37         -
      Net impairment losses recognized in
       earnings                                   (1,048)     (862)
      Loss on sale and write downs on real
       estate acquired
          through foreclosure                     (1,536)     (578)
      Brokerage commissions                          413       373
      Other income                                 1,996     1,715
                                                   -----     -----
                     Total non-interest income     8,101     8,519
                                                   -----     -----

    Non-interest Expense:
      Employee compensation and benefits          15,662    15,834
      Office occupancy expense and equipment       3,174     3,271
      Marketing and advertising                      715       844
      Outside services and data processing         2,637     3,194
      Bank franchise tax                           1,810       960
      FDIC insurance premiums                      2,713     1,900
      Goodwill impairment                              -    11,931
      Amortization of core deposit intangible        306       403
      Real estate acquired through foreclosure
       expense                                     1,678       668
      Other expense                                5,035     4,912
                                                   -----     -----
                      Total non-interest
                      expense                     33,730    43,917
                                                  ------    ------

    Income/(loss) before income taxes             (6,430)   (7,858)
    Income taxes/(benefits)                        1,845    (1,149)
                                                   -----    ------
    Net Income/(Loss)                             (8,275)   (6,709)
    Less:
       Dividends on preferred stock               (1,000)     (980)
       Accretion on preferred stock                  (54)      (52)
                                                     ---       ---
    Net loss attributable to common
     shareholders                                $(9,329)  $(7,741)
                                                 =======   =======

    Shares applicable to basic income per
     common share                                  4,724     4,695
    Basic loss per common share                   $(1.97)   $(1.65)
                                                  ======    ======

    Shares applicable to diluted income per
     common share                                  4,724     4,695
    Diluted loss per common share                 $(1.97)   $(1.65)
                                                  ======    ======

    Cash dividends declared per common share          $-     $0.43
                                                     ===     =====

                             FIRST FINANCIAL SERVICE CORPORATION
                          Unaudited Selected Ratios and Other Data

                                              As of and For the
                                              Three Months Ended
                                                 December 31,
                                                 ------------
    Selected Data                              2010            2009
    -------------                              ----            ----

    Performance Ratios

    Return on average assets                 (1.97)%         (3.04)%

    Return on average equity                (30.78)%        (36.60)%

    Average equity to average assets           6.41%           8.30%

    Net interest margin                        2.78%           3.56%

    Efficiency ratio from continuing
     operations (1)                              78%             64%

    Book value per common share

    Average Balance Sheet Data

    Average total assets                 $1,301,063      $1,144,142

    Average interest earning assets       1,239,896       1,069,740

    Average loans                           919,480         995,815

    Average interest-bearing deposits     1,071,132         909,506

    Average total deposits                1,145,463         973,597

    Average total stockholders' equity       83,462          94,966

    Asset Quality Ratios

    Non-performing loans as a percent
     of total loans (2)

    Non-performing assets as a
     percent of total loans (2)

    Allowance for loan losses as a
     percent of total loans (2)

    Allowance for loan losses as a
     percent of
         non-performing loans

    Net charge-offs to total loans (2)
    __________________________________


                                              As of and For the
                                                  Year Ended
                                                 December 31,
                                                 ------------
    Selected Data                              2010            2009
    -------------                              ----            ----

    Performance Ratios

    Return on average assets                  (.66)%          (.61)%

    Return on average equity                 (9.67)%         (7.18)%

    Average equity to average assets           6.77%           8.56%

    Net interest margin                        3.05%           3.66%

    Efficiency ratio from continuing
     operations (1)                              76%             70%

    Book value per common share              $11.13          $13.87

    Average Balance Sheet Data

    Average total assets                 $1,263,179      $1,092,229

    Average interest earning assets       1,199,775       1,020,803

    Average loans                           954,354         971,750

    Average interest-bearing deposits     1,033,875         815,426

    Average total deposits                1,103,309         874,371

    Average total stockholders' equity       85,550          93,441

    Asset Quality Ratios

    Non-performing loans as a percent
     of total loans (2)                        5.22%           3.82%

    Non-performing assets as a
     percent of total loans (2)                8.25%           4.68%

    Allowance for loan losses as a
     percent of total loans (2)                2.57%           1.78%

    Allowance for loan losses as a
     percent of
         non-performing loans                    49%             47%

    Net charge-offs to total loans (2)         1.25%           0.55%
    __________________________________

    (1) Excludes goodwill impairment.
    (2) Excludes loans held for sale.

SOURCE First Financial Service Corporation