Flow Beverage Corp. announced that it has entered into a partnership to become the Official Water Sponsor of Live Nation Canada, making Flow alkaline spring water available to millions of annual concert goers at nearly 1,000 concerts across Canada. Through its Green Nation charter launched in 2019, Live Nation is seeking to eliminate single-use plastics, reduce greenhouse gas emissions by 50% and become zero waste to landfill by 2030.

This partnership will continue that momentum, as well as help drive Flow's food service segment growth and provide opportunities for sampling and brand partnerships. In partnership with Live Nation Canada, Flow is now available at seven venues across the country including Budweiser Stage, RBC Echo Beach, H history, Danforth Music Hall and Velvet Underground in Toronto, The Commodore Ballroom in Vancouver and Midway Music Hall in Edmonton. A recent study by Live Nation reveals that 70% of concert-goers worldwide are more likely to purchase from brands supporting their sustainability habits, underscoring live music fans' strong desire to engage with value-aligned brands.

Flow Water packaging consists of 90 to 95% recyclable material that is notposed of through landfill. With the exemption of the plastic cap closure, the packaging is processed through a materials recycling facility and broken down for reuse.