Fluent, Inc. announced its comprehensive set of audience segments will be available via TransUnion's TruAudience®Data Marketplace. The partnership connects Fluent's database of 280 million US consumer profiles to TransUnion's three-dimensional view of identity — covering people, homes, and devices delivering scale across 80 million US-connected households. The TruAudience Data Marketplace is an end-to-end solution for executing high fidelity streaming and omnichannel campaigns with consistency and scale.

The marketplace is one of the most leveraged audience targeting solutions across leading streaming publishers, demand-side platforms (DSPs), and supply-side platforms (SSPs). Clients can create custom audiences and reach consumers with the right message across multiple channels. Fluent's first-party, single-source data is 100% identity-based, providing full addressability and meaningful scale in a cookieless world.

Fluent's robust set of consumer attributes spans key categories like health, finance, politics, home and family, demographics, and more. Now available in the TruAudience Data Marketplace, advertisers can leverage custom and syndicated segments to enable more effective audience targeting across programmatic, social, and Connected TV platforms.