Fluent, Inc. Promotes Peter Decaro to Senior Director, Business Process Operations
June 10, 2020 at 08:30 am EDT
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Fluent, Inc. announced it has partnered with Zendesk, Inc. to enhance its customer support services. To lead this integration and create a more elegant customer experience across Fluent’s proprietary websites, Peter DeCaro has been promoted to Senior Director, Business Process Operations. In this new role, DeCaro will
work with various teams to streamline both Fluent’s customer support claims and fulfillment functions. With decades of experience overseeing workflow and process improvement in senior roles at companies like IAC and Bitly, DeCaro will work to strategically elevate Fluent’s consumer support approach.
Fluent, Inc. is engaged in performance marketing, delivering customer acquisition solutions through its digital media portfolio, global commerce partnerships, and proprietary data and tech. The Company offers brands to consumers through outcome-based programs across untapped channels, including its post-transaction ad solution and reward discovery platform. The Company delivers data and performance-based customer acquisition services for over 500 consumer brands, direct marketers, and agencies across a range of industries, including media & entertainment, financial products & services, health & life sciences, retail & consumer, and staffing & recruitment. It operates a call center performance marketplace that provides live-call-based performance campaigns to help clients increase engagement. Through AdParlor, LLC (AdParlor), it conducts its non-core business which offers clients various social media strategies through the planning and buying of media on different platforms.
FLUENT, INC. 
