Executive Overview
During the year ended
Our gross profits have decreased for the year ended
Management anticipates that future additional capital needed for cash shortfalls will be provided by either debt or equity financing. We may pay these loans with cash, if available, or convert these loans into common stock. Any common stock issuance likely will rely upon exemptions from registration provided by federal and state securities laws. The purchasers and manner of issuance will be determined according to our financial needs and the available exemptions. We also note that if we issue more shares of our common stock our shareholders may experience dilution in the value per share of their common stock.
Results of Operations
The following chart summarizes the consolidated statements of operations of
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Subsidiaries for the years ended
Year ended December 31 SUMMARY OF OPERATING RESULTS 2018 2017 Revenues, net$ 10,158,516 $ 18,492,769 Cost of sales 3,302,543 4,571,724 Gross profit 6,855,973 13,921,045 Selling and marketing expenses 3,413,441 7,739,550 General and administrative expenses 4,145,368 6,680,890 Depreciation and amortization 924,831 942,572 Total operating expenses 8,483,640 15,363,012 Net operating loss (1,627,667) (1,441,967) Total other (expense) (1,048,602) (713,927) Income tax provision (benefit) -- -- Net loss$ (2,676,269) $ (2,155,894) Net loss per share (basic and diluted)$ (0.10) $ (0.8)
We recognized revenues of
The Company experienced a 45.1% decrease in revenues in 2018 compared to 2017 resulting from an overall Company strategy to restructure expenses. Some of the cost cutting initiatives implemented resulted in a loss of revenues, but the net effect of the changes was to put the Company in a position for improved profitability. Also, in 2018 active Members decreased to 19,006 compared to 31,821 active members in 2017. The decrease in Member activity is, in part, a result of some of the cost cutting measures.
Cost of sales consists primarily of the cost of procuring and packaging products, shipping product and credit card sales processing fees. Cost of sales was approximately 32.5% of revenues for 2018 compared to 24.7% of revenues for 2017. The 2018 increase is primarily due to the lower product revenue for products and shipping.
Management continues to negotiate better costs and terms with our key vendors to lower our cost of goods sold. New products have been and will continue to be introduced to bolster Member recruiting and product sales. As the TransArmor™ technology is implemented in additional products, the Company expects the global express product mix to become a larger part of its total revenues. With this shift to more envelope products, the Company will be able to deliver those products more inexpensively than a corresponding Farmer's Market product. In addition, management intends to improve our marketing plan to enhance overall profitability. Our management will continue to scrutinize expenses related to our operating activities and order fulfillment to determine appropriate actions to take to reduce these costs.
Selling and marketing expenses include sales commissions paid to our Members, special incentives, costs for incentive trips and other rewards incentives. In 2018 selling and marketing expenses decreased to 33.6% of
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revenues compared to 41.9% in 2017. Selling and marketing expenses are commuted from the commission structure for the product sold and the commission tier the member receiving the commission is in.
General and administrative expense (inclusive of depreciation and amortization) decreased as a total expense, but increased as a percentage of revenues to 49.9% in 2018 from 41.2% in 2017.
Liquidity and Capital Resources
Year ended December 31 SUMMARY OF BALANCE SHEET 2018 2017 Cash and cash equivalents$ 80,996 $ 108,112 Restricted cash 27,336 56,976 Total current assets 683,826 1,226,647 Total assets 2,319,308 3,906,285 Total current liabilities 10,199,318 6,469,580 Long-term debt 1,458,000 5,792,768 Total liabilities 11,657,318 12,262,348
Accumulated deficit
Our total assets decreased to
Our total liabilities at
At
The increase from the 2017 working capital deficit of
Year ended December 31 SUMMARY OF CASH FLOWS 2018 2017 Net cash used in operating activities$ (512,705) $ (1,321,130) Net cash provided by ( used in) investing activities -- (175,651) 16
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Year ended December 31 SUMMARY OF CASH FLOWS 2018 2017
Net cash provided by (used in) financing activities (246,373) 607,787 Effect of foreign currency on cash
702,322 714,840
Net decrease in cash equivalents and restricted cash
The net cash used in operating activities decreased by
Net cash used in investing activities decreased by
Net cash provided by financing activities decreased by
Commitments and Obligations
The Company has an agreement with one vendor,
As of
Management anticipates it will satisfy these notes payable through increased revenues or negotiation of new payment due dates.
Off-balance Sheet Arrangements
We have not entered into any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources and would be considered material to investors.
Critical Accounting Estimates
The Company records impairment of long-lived assets to be held and used or to be
disposed of when indicators of impairment are present and the undiscounted cash
flows estimated to be generated by those assets are less than the carrying
amount. The Company did an annual analysis for the period ended
The Company adjusts its inventories to lower of cost or market. Additionally, we adjust the carrying value of our inventory based on assumptions regarding future demand for our products and market conditions. If future demand
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and market conditions are less favorable than management's assumptions,
additional inventory write-downs could be required. Likewise, favorable future
demand and market conditions could positively impact future operating results if
previously written down inventories are sold. We had obsolete and slow-moving
inventories which were reserved against in the amount of
In determining the allowance for doubtful accounts, the Company evaluates the collectability of its accounts receivable and member advances based on a combination of factors. In circumstances where the Company is aware of a specific customer's inability to meet its financial obligations to us (e.g., bankruptcy filings), the Company records a specific allowance for doubtful accounts against amounts due to reduce the net recognized receivable to the amount it reasonably believe will be collected. For all other customers, the Company recognizes allowances for doubtful accounts based on the length of time the receivables are past due. If circumstances change (e.g., unexpected material adverse changes in a major customer's ability to meet its financial obligation to us or higher than expected customer defaults), the Company's estimates of the recoverability of amounts could differ from the actual amounts recovered.
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