Gartner : CMOs Must Protect Consumer Trust in the AI Age

Gartner, Inc. specializes in analysis and consulting services in IT and communication technologies. Net sales break down by activity as follows: - research and analysis services (82.7%): conducting analyzes, market assessment, and publication of research to help clients gain market visibility and select suppliers of products or services best suited to their needs; - consulting services (8.7%): consulting services in the selection and implementation of IT projects, digital marketing strategy, development and realization of information systems architectures, digital transformation projects, etc.; - organization of congresses, conferences and exhibitions (8.6%). At the end of 2023, the group had around 2,500 analysts and 950 consultants around the world. Net sales are distributed geographically as follows: the United States and Canada (66.2%), Europe/Middle East/Africa (22.6%) and other (11.2%).