BEIJING, March 20 (Reuters) - Chinese automaker Geely 's electric vehicle brand Zeekr aims to break even this year on improving sales and gross margin per Hong Kong Financial Report Standards (HKFRS), Dai Yong, an executive at Geely, said on Wednesday.

The automaker aims to sell 1.9 million cars in 2024, said Gui Shengyue, CEO of Geely Auto. (Reporting by Beijing newsroom, Editing by Louise Heavens)