The
What do the NY Marijuana Marketing regulations cover?
First, it is important to distinguish between two categories of marijuana regulations: those that apply to (1)
The stated purpose of these Adult-Use regulations is "to help protect public health and reduce waste." According to
The Adult-Use marketing regulations are divided into three key categories: (1) packaging and labeling, (2) marketing and advertising, and (3) laboratory testing. Regarding the first listed item, the regulations require that the packaging be child-resistant, tamper-evident, non-toxic, and not attractive to young people. Further, labeling would need to include relevant warnings, and details concerning serving size, potency, ingredients, and usage and storage instructions.
NY Marketing of Marijuana to Adults Only
With respect to marketing and advertising, the approved regulations require that marketing efforts be limited to adult-only audiences. Importantly, such advertising efforts may not target minors in any way. In fact, the regulations detail the content and format of the subject advertising itself and require cannabis businesses to take certain proactive measures to ensure that young people are not exposed to such marketing.
Please note, the regulations as proposed may be revised during the upcoming 60-day comment period. In light of the requirements and restrictions contained in the current proposed regulations, and potential changes thereto, it is recommended that cannabis business owners consult with knowledgeable marketing attorneys to learn how to meet their statutory compliance obligations.
Cannabis Board Also Approves Additional 16 Adult-Use Cannabis Conditional Cultivator Licenses
In a related measure, the
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