The Asia-Pacific (APAC) region leads the global mobile gaming market, generating 64% of total revenue in 2023, as the region is home to 5.2 billion mobile subscribers, accounting for more than half of total mobile subscribers globally, according to GlobalData, a leading data and analytics company.
GlobalData's latest thematic report "Mobile Gaming," reveals that mobile gaming revenue was worth $124 billion in 2023 and will grow to $195 billion by 2030. In terms of countries, China was the outright leader in mobile gaming, accounting for about 31% of global revenue. The US was a distant second with a 17% share, followed by Japan, South Korea, and Germany.
Rupantar Guha, Principal Analyst, Thematic Intelligence at GlobalData, comments: "Access to 5G networks supports the growth of mobile gaming in APAC. The region accounted for about 75% of global mobile 5G subscriptions in 2023, with 1.8 billion 5G subscriptions, mainly in China, South Korea, and Japan. The 5G subscriptions will increase to nearly four billion by the end of 2028, ensuring the region will continue to lead the mobile gaming market for the foreseeable future."
Mobile gaming is a heavily contested market, with a diverse range of companies jockeying for positions. However mobile gaming companies are under pressure in several areas, especially regulation, which will continue to be a disruptive threat for the foreseeable future.
Guha concludes: "Regulation will continue to be a disruptive threat for the foreseeable future. In 2023, China's draft regulation to curb in-game spending wiped $80 billion in market value from Tencent and NetEase. Regulations around in-app purchases, data privacy, child safety, antitrust, artificial intelligence (AI), and app store commissions will continue to impact all mobile gaming companies."
Media Enquiries
If you are a member of the press or media and require any further information, please get in touch, as we're very happy to help.
GlobalData plc published this content on
12 March 2024 and is solely responsible for the information contained therein. Distributed by
Public, unedited and unaltered, on
12 March 2024 06:29:08 UTC.
GlobalData Plc is a United Kingdom-based intelligence provider. The Company's principal activity is to provide business information in the form of proprietary data, analytics, and insights to clients in multiple sectors. The Company maintains a centralized operating model and single product platform (One Platform), which is underpinned by a common taxonomy, shared development resource, and new data science technologies. The Company offers Intelligence Centers, which includes market intelligence and thematic intelligence; Consultancy, which provides custom solutions, and Marketplace, which includes report store, company profiles, direct data services, newsletters and free intelligence. It serves corporates, financial institutions, professional services and others. It covers various industries, including aerospace, defense and security, agribusiness, apparel, automotive, banking and payments, construction, consumer, foodservice, healthcare, insurance, medical devices, and mining.
GLOBALDATA PLC 
