The study, conducted jointly by Grayscale and financial market research firm 8 Acre Perspective, revealed that, perhaps for the first time ever, more than half of U.S. investors (55%) would be interested in investing in Bitcoin, representing a potential U.S. market of nearly 32 million Bitcoin investor households.This marks a substantial increase in interest from 2019, when 36% of investors said they would consider a Bitcoin investment.
The survey also showed how 2020 impacted both existing and potential Bitcoin investors:
- Among existing Bitcoin investors, 83% bought in the last 12 months
- About two thirds of Bitcoin investors who bought in the last four months said COVID-19 impacted their decision to invest
- Among all respondents, including those who weren’t interested in Bitcoin, 39% said COVID-19 made Bitcoin more appealing, while just 13% said it made Bitcoin less appealing
“This data makes it clear that investor interest in Bitcoin grew substantially in 2020. As investors become more familiar with Bitcoin and better understand the role it can play in a diversified portfolio, they are more likely to invest,” said
Grayscale Investments commissioned this survey to better understand what motivates individuals to invest in Bitcoin, how the pandemic impacted interest in Bitcoin, and what headwinds still remain. The survey of 1,000 U.S. investors was conducted between
The full report is available for download here: https://gryscl.co/2HE9AZb.
This press release is not an offer to sell or the solicitation of an offer to buy any security in any jurisdiction where such an offer or solicitation would be illegal, nor shall there be any sale of any security in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of that jurisdiction.
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Source: Grayscale Investments
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