The upward trend could come to support Heinz Company in the coming sessions.

The group enjoys upward revisions in earnings per share and growth prospects. Indeed, the Thomson Reuters consensus expect sales to grow for the fiscal year at $11.65 billion against $10.7 billion for the previous year.

Technically, the uptrend in the medium and long term should protect the stock of a major downtrend. In the short term, a decline could lead the share to the USD 54.30 support. Therefore, a technical rebound will fix an objective near the USD 57.40 short-term resistance.

The decline observed in the short term offers an interesting entry point for a mid-term investment. Investors will take advantage of the current area to buy Heinz Company. The objective will be set at USD 57.40 with a stop loss placed below the USD 55.50 support.