Tokyo--April 3, 2024--Hakuhodo DY Holdings Inc. has established ENND PARTNERS Inc., a company that provides professional services addressing challenges faced by companies' top management people. The new company commenced operations on April 1, 2024.

As conflicts, climate change and divisions in society have become part of everyday reality on a global scale, companies are required to pursue both international growth and a more humane and sustainable business model. Against this backdrop, we believe we can trigger a more innovative, larger paradigm shift by reconsidering business management, the economy and society from a more human-centric perspective. Building on this idea, we have launched ENND PARTNERS to co-design the future of business, society and public systems harmonizing the interests of people, society and the environment, with like-minded Japanese and Asian leaders.

The leaders of this strategic business include Tim Brown, a global thought leader in the design industry, and Masanobu Iwabuchi, who gained extensive experience in supporting corporate management at a global consulting firm.

In this business, we will provide end-to-end support through creative advisory services to top management people and an integrated design service which includes data and technologies related to sei-katsu-sha* and creativity.

The new company will also engage kyu, a global creative collective of the Hakuhodo DY Group with over 2,000 staff, to offer highly specialized and effective insights built on human-centric philosophy in areas including design, behavioral economics, sociology and art.

The name of the new company "ENND" puts emphasis on values unique to Japan, represented by "en," connoting spiritual transcendence, truth, and integrity in Zen Buddhism, and on our determination to put an "end" to outdated values and usher in a new era full of humanity.

We firmly believe that co-designing practice will help create humanity-driven business and leadership to bring sustainable prosperity to Japan and the rest of Asia.

About the new company

Name: ENND PARTNERS Inc.
Established: March 2024 (Commenced operations on April 1, 2024)
Co-Founder & Principal Advisor: Tim Brown
Co-Founder & CEO: Masanobu Iwabuchi
URL:https://enndpartners.com/

* "Sei-katsu-sha" is a term we use to describe people not simply as consumers, but as fully rounded individuals with their own lifestyles, aspirations and dreams.

Attachments

  • Original Link
  • Permalink

Disclaimer

Hakuhodo DY Holdings Inc. published this content on 03 April 2024 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 03 April 2024 06:12:11 UTC.