Harley-Davidson, Inc. announces the appointment of Erica Bullard as SVP of Apparel & Licensing and Louise Goldin as Creative Director. In this newly created role, reporting into Jochen Zeitz, CEO, Bullard will lead the global apparel and licensing business for the Harley-Davidson brand. Erica joins Harley-Davidson from global sportswear brand NIKE, Inc., having worked for over 20 years in various senior roles and business units across the company.

Goldin will head the new studio and design teams in New York and Milwaukee, bringing her expertise in applying advanced technology and functionality to the intersection of modern lifestyle design and fit-for-purpose apparel at Harley-Davidson.