- Heineken® has cheekily taken its commitment to perfectly balanced taste to the next level – literally – by creating a specially designed ‘Beer Level’, ensuring their beers are served with the famous Heineken star sat exactly horizontal to the beer surface in every glass.
- It comes as part of a wider global campaign that shows its consistent refreshment, thanks to the beer’s perfectly balanced taste and premium quality.
- The campaign sees Heineken® Master
Brewer Willem van Waesberghe exclusively reveal how to spot the perfectly poured pint. - Heineken® has worked with renowned
UK chefLee Tiernan of London’s ‘F.K.A. Black Axe Mangal’ to showcase how its five-star premium brewing credentials delivers the perfect platform to transition your day from work mode to evening mode.
The playful ‘Beer Level’ comes as Heineken® today launches its global campaign and TVC ‘The First Ahhh!’. The campaign captures the iconic and refreshing ‘first sip’ feeling you get from a crisp, uniquely balanced Heineken® when finishing your day and starting your evening – no matter where you are in the world.
Heineken® has delivered its consistent taste and perfectly balanced taste to the world with its unique recipe for more than 150 years. Ever wondered what makes the perfect serve? Heineken® Master
- The glass should be held at the base – this keeps the beer as cool and crisp as possible.
- The tap should be opened in one firm motion – your server needs to be confident – if opened slowly, they risk squeezing the line, resulting in excess foam falling into the glass before the tap is fully opened.
- The glass should be tilted precisely at a 45-degree angle with the beer pouring down the inside of the glass – this creates that mesmerising whirlpool effect that whips up the foam underneath. Remember – the nozzle should never touch the beer, as this breaks the surface tension which impacts the crisp, refreshing taste.
- The head of foam should be solid and perfectly balanced on the arms of the iconic
Red Star , all the way to the rim of the glass – in scientific terms, the perfect pint should consist of 95% beer, 5% foam, as this best brings out the beer’s aroma, whilst preventing oxidation and your beer going flat. - Your server should start skimming the moment the beer overflows, using a wet skimmer at a 45-degree angle – this removes excess foam and creates an unbroken seal. Skimming removes large bubbles on top of the foam that protects it from oxygen and maintains the head for longer.
- Wherever you enjoy a Heineken®, the ‘first sip’ feeling is best enjoyed in a glass – no matter where you are in the world, pour your Heineken® from the bottle and into a lager glass to unlock the full flavour experience.
Heineken® has worked with renowned
To learn about the Heineken®’s five core brewing principles and heritage, visit the home of Heineken® in
Editorial information:
Please find the high-resolution campaign images here
For more information, please contact: HNKBrand@Edelman.com
*Source: https://www.heineken.com/global/en/our-story
About HEINEKEN:
HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business.
HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries.
Most recent information is available on HEINEKEN's website: www.theHEINEKENcompany.com and follow us on Twitter via @HEINEKENCorp.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/43e98927-4318-4289-9368-eff052d9911f
Heineken® shows the depth it will go to deliver the perfect pint with giant spirit level measuring bars across the world
Heineken® shows the depth it will go to deliver the perfect pint with giant spirit level measuring bars across the world
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