SARA LEE FOODSERVICE INTRODUCES ENHANCED PRODUCT PORTFOLIO FOR KINDERGARTEN-12TH GRADE SCHOOL AUDIENCE

New Turkey Offerings Support School Menu Nutritional Guidelines and will be Available through United States Department of Agriculture Commodity Food Distribution Program

CHICAGO (July 11, 2013) - Sara Lee Foodservice, a division of The Hillshire Brands Company, today introduced an enhanced product portfolio for the kindergarten-12th grade education sector, focusing on turkey items for both breakfast and lunch. In addition, Sara Lee Foodservice will now participate in the United States Department of Agriculture (USDA) Commodity Food Distribution Program that enables schools to purchase items at reduced prices.

"Sara Lee Foodservice is committed to supporting school meals and our wide variety of products provide nourishing, kid-friendly protein options to help develop healthy minds and bodies," said Kathleen Novak, Registered Dietitian, The Hillshire Brands Company. "This is a significant step forward as we work to build a comprehensive offering to meet the unique needs of school foodservice."

The new products include:

• Briar Street Market® Turkey Chili

• Briar Street Market® Turkey with Gravy

• Briar Street Market® Turkey Sloppy Joe Meat

• Briar Street Market® Turkey Spaghetti Sauce

• Briar Street Market® Turkey Taco Filling

• Briar Street Market® Diced Turkey Breast Meat

In addition to being available through the Sara Lee Foodservice broker network, the products are available through partnership with the USDA Commodity Food Distribution Program in select states.

"We are looking forward to the opportunity to work in partnership with the USDA to provide additional value to our school customers," said Jennifer McDavid, manager of customer marketing, Sara Lee Foodservice.

Sara Lee Foodservice plans to continue working on innovations for their K-12 product portfolio by creating and implementing a rich pipeline of new concepts for school meals in the coming years.

A new website geared to school cafeteria professionals will launch this summer with recipes, product details on meal pattern equivalent information, nutrition specifications, and child nutrition and whole grain indicators, and additional information on the Sara Lee's participation in the USDA Commodity Food Distribution Program.

Sara Lee Foodservice also offers the following additional existing products:

• Briar Street Market® Turkey Franks

• Hillshire Farm® Sliced Lower Sodium Oven Roasted

• Hillshire Farm® Sliced Lower Sodium Honey Roasted Turkey Breast

• Jimmy Dean® Turkey Sausage Patties

• Jimmy Dean® Country Sage Turkey Sausage Patties

• State Fair® Whole Grain Turkey Corn Dog

• Sara Lee® Lower Sodium Over Roasted Turkey Breast

The K-12 product portfolio also includes individually wrapped whole grain blueberry, banana, and double chocolate muffins.

About Sara Lee Foodservice

Sara Lee Foodservice, a division of The Hillshire Brands Company, is a leading supplier of meat and bakery solutions that provides value beyond its products to a broad base of foodservice operators throughout North America. Sara Lee Foodservice markets products enjoyed away from home for every daypart under such well-known brands as Sara Lee, Chef Pierre and Bistro Collection bakery products and Jimmy Dean, Ball Park and Hillshire Farm meats. Sara Lee Foodservice products are available in restaurants, retail establishments, schools, convenience stores, healthcare facilities, hospitality venues and other foodservice operations. For more information about Sara Lee Foodservice, please visit www.saraleefoodservice.com.

About The Hillshire Brands Company  

The Hillshire Brands Company (NYSE: HSH) is a leader in meat-centric food solutions for the retail and foodservice markets. The company generated approximately $4 billion in annual sales in fiscal 2012 and has approximately 9,500 employees. Hillshire Brands' portfolio includes iconic brands such as Jimmy Dean, Ball Park, Hillshire Farm, State Fair, Sara Lee frozen bakery and Chef Pierre pies, as well as artisanal brands Aidells and Gallo Salame.www.hillshirebrands.com

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