HILLSHIRE BRANDS CO 
By Heating up the Frozen Breakfast Aisle for National Hot Breakfast Month, the Jimmy Dean Brand Adds Two New Sweet and Savory Flavors to its Popular Pancakes & Sausage on a Stick Product Portfolio
CHICAGO--(BUSINESS WIRE)--Feb. 4, 2014-- February marks the annual celebration of National Hot Breakfast Month and this year, the Jimmy Dean® brand (www.jimmydean.com), America's favorite traditional breakfast sausage brand*, is helping families everywhere start their morning off right with fun, new satisfying and tasty breakfast options. Joining the brand's popular Pancakes & Sausage on a Stick product portfolio are two new sweet and savory flavor varieties including, Apple Cinnamon Pancakes & Sausage on a Stick and Very Berry Pancakes & Sausage on a Stick, each available for the first time in convenient five-count packages.
The new Pancakes & Sausage on a Stick combine the savory taste of perfectly-seasoned Jimmy Dean sausage wrapped in a sweet, fruity pancake, offering consumers the ability to enjoy new and exciting flavor combinations with the same satisfaction and great taste they've come to expect from the Jimmy Dean brand. Perfect for kids and adults alike, the new offerings can be found in the frozen aisle of the grocery store and are ready from the microwave in minutes, making it easy for families to enjoy a hassle-free protein breakfast or anytime snack, either at home or on the go.
"With this year's winter weather bringing some of the most frigid temperatures to parts of the US, we want to ensure everyone starts the day off right by enjoying a great-tasting, warm breakfast with protein," said Andy Callahan, President of Retail, The Hillshire Brands Company. "Our new tasty Pancakes & Sausage on a Stick varieties are a fun, convenient breakfast option that make it easy for the entire family to enjoy a satisfying Jimmy Dean breakfast, even on the coldest mornings."
The new Jimmy Dean Apple Cinnamon Pancakes & Sausage on a Stick and Very Berry Pancakes & Sausage on a Stick are available in the frozen breakfast section of grocery stores nationwide and retail for $3.99 each. The Original Pancakes & Sausage on a Stick will also be available in a convenient five count package, in addition to the existing 12 count offering. For more information on the complete Jimmy Dean brand product portfolio, visit www.jimmydean.com.
*Share of Breakfast Sausage and Frozen Protein Breakfast Categories, number one in Dollar Sales and Volume Sales data per IRI FDM + WM 52 weeks ending January 5, 2014
About The Jimmy Dean Brand
The Jimmy Dean brand is America's favorite protein breakfast brand*. Since 1969, the brand has ensured quality in every plate, providing warm, satisfying breakfast options the whole family can enjoy. Jimmy Dean Fresh Roll Breakfast Sausage, Fresh Links & Patties, Fully Cooked Sausage Links & Patties, Omelets, Skillets, Sandwiches, Breakfast Bowls, Heat 'N Serve Sausage Links & Patties, and Pancakes & Sausage on a Stick boast full flavors and top quality ingredients guaranteed to make any meal the best. The Jimmy Dean brand is also a proud partner of Share Our Strength's No Kid Hungry® campaign, a national nonprofit working to put an end to childhood hunger in America.
About The Hillshire Brands Company
The Hillshire Brands Company (NYSE: HSH) is a leader in branded, convenient foods. The company generated approximately $4 billion in annual sales in fiscal 2013, has more than 9,000 employees, and is based in Chicago. Hillshire Brands' portfolio includes iconic brands such as Jimmy Dean, Ball Park, Hillshire Farm, State Fair, Sara Lee frozen bakery and Chef Pierre pies, as well as artisanal brands Aidells, Gallo Salame and Golden Islandpremium jerky. For more information on the company, please visit www.hillshirebrands.com.
Source: The Hillshire Brands Company
The Hillshire Brands Company
Sara Matheu, +1.312.614.8722
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MWW
Amanda Murphy, +1.201.806.3139
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