The upward trend could spur Home Retail Group in coming sessions.

The group’s fundamentals are highlighted by its Surperformance ratings. While business seems mature, analysts don’t expect sales to rise tremendously but the company enjoys of important upward revisions in both revenue and EPS. Moreover, the financial situation is sound and the company seems undervalued compared to its peers taking into account its EV/Revenue ratio of 0.27x 2014 estimates.

Technically, the stock is following a strong long term bullish channel. The equity now shows a slight decline that brought to the bottom of this wedge. This area represents an interesting level considering strong fundamentals of the group. At this level, a re-boost of buyers flow would enable an upturn in the medium and long term.

Consequently, most active investors could buy the equity near GBp 200 targeting a return to GBp 211. A stop-loss order will be placed under the support currently tested in case of a more important correction phase.