HOME24 : Jefferies gives a Neutral rating

home24 SE is a Germany-based company engaged in online retail of furniture and home accessories. The Company reports two operating segments: Europe and Latin America. It is active in Germany, France, Austria, the Netherlands, Switzerland, Belgium and Italy under the home24 and fashion4home brands, and in Brazil under the Mobly brand. The Company's integrated platform comprises two business models: Third party and white label products, consisting of a broad assortment of non-inventory, drop-shipped items, and Private label products, sourced directly from manufacturers and held on stock. The Company's private label offering includes such furniture brands as Studio Copenhagen, Morteens, Ars Natura, Ars Manufacti, Maison Belfort and Fredriks Modern Living, among others. The home24 e-commerce platform leverages big data analysis in its customer experience management. Apart from dedicated Websites, the Company's offering is available via mobile applications, catalogues and in showrooms.