By Malina was founded in 2010 by Swedish designer Malin Ek Andrén. With influences from the Mediterranean and its Hellenic heritage, By Malina creates collections of beautiful patterns and fabrics in a smart, elegant and contemporary style. All designs are made in Stockholm for a global audience with retailers based throughout Scandinavia, Europe and the rest of the world.

Shoppers will find By Malina and Soft Goat in the same store. Soft Goat is a Swedish cashmere brand, offering high-quality knitwear, designed to be wardrobe favourites for many years.

"We're looking forward to coming to Bibliotekstan and strengthening our presence in Stockholm. We hope to draw on our broad base of loyal customers to bring new customer groups to both brands," says Malin Ek Andrén, Founder By Malina and Stephanie Bergström, Founder Soft Goat.

"We're excited to welcome By Malina and Soft Goat to Bibliotekstan. By Malina is an excellent complement to our existing offering with its international look and modern style. Soft Goat adds quality knitted garments that last, which aligns perfectly with our broader offering," says Gustav Lundén, Acting Head of Business Development, Retail at Hufvudstaden.

Stockholm, December 14th 2023

HUFVUDSTADEN AB (publ.)

If you have any questions about this release, please contact:

Josefin Alteby, Project Manager Marketing & PR Hufvudstaden, josefin.alteby@hufvudstaden.se, +46 (0)8 762 90 76.

231214 By Malina Hufvudstaden ENG

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Hufvudstaden AB published this content on 14 December 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 14 December 2023 06:50:31 UTC.