illumin and Broadsign announced that they have teamed up to integrate the Broadsign supply-side-platform (SSP) with illumin's journey advertising platform. The collaboration makes the platform a true one-stop shop for cross-channel marketing by bringing premium global DOOH inventory to illumin for the first time, just as more advertisers are doubling down on a full-funnel approach. The brands and agencies in more than 15 countries who leverage illumin can now opt to seamlessly run ads across retail, roadside, and other DOOH formats available on the Broadsign SSP alongside all of their TV, CTV, and other digital ads.

The combined technologies make it easier for illumin users to target audiences at every phase of the funnel, from brand awareness to brand consideration and loyalty.