The share is reaching an important level that could stop the bullish trend.

From a fundamental viewpoint the company appears overvalued. P/E Ratio for the next year estimates is far beyond the industry average. The poor Surperfromance rating of the company shows the lack of profitability and business predictability. In addition, the stock is well above the average target price (about 12%). Finally, sales and EPS estimates were downward revised.

Graphically, the share’s trend is neutral in the short and in the mid-term and on the long run, the trend is slightly bearish. However, the stock went through a period of rebound in recent sessions towards the GBp 244 threshold that implies an overbought situation as shown by the spread with moving averages.

The upside seems limited as shown by fundamentals and technical configuration. As a result, the most active investors could open a short position and target the GBp 230.6 support. The stop loss order will be set above the entry point (GBp 248.5).