IndusInd Bank, based in India, launched a campaign for its mobile banking app INDIE at the ICC Men's Crick World Cup 2023. The app features a savings account, flexible line of credit, rewards program and more, according to a press release.

The campaign features advertisements showing struggles people have with banking, represented by ancient warriors with the theme, "Everyday banking shouldn't feel like a battle."

As part of the campaign, the bank is offering a World Cup interest rate of 7.85% on fixed deposits.

"The new brand campaign reflects IndusInd Bank's unwavering commitment to customer-centricity and the advancement of the Bank's Digital 2.0 journey. With INDIE, we're revolutionizing banking into a seamless and tailored experience, where individual needs and preferences take center stage," Charu Sachdeva Mathur, head of digital banking and strategy, IndusInd Bank, said in the release. "The campaign symbolizes our mission to redefine the everyday banking experience, simplifying it and making it more convenient."

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