Salesforce, Inc. (NYSE:CRM) is in advanced talks to acquire business software maker Informatica Inc. (NYSE:INFA), a person familiar with the matter told Reuters. A deal could be announced soon, said the source, who asked not to be named because the discussions are confidential. The price of the deal being discussed is below Informatica's current stock price of $38.48, the Wall Street Journal said, it first reported talks between Salesforce and Informatica.

Salesforce did not immediately respond to a Reuters' request for comment on the WSJ report. Permira declined to comment. Informatica was taken private in 2015 for about $5.3 billion by a consortium that included private equity firm Permira Advisers Ltd. and Canada Pension Plan Investment Board.

Six years after it listed again on the NYSE. Permira and CPPIB currently have a controlling stake of over 75% in Informatica.