Intertainment Media Inc. announced that its AD TAFFY(R) platform is releasing its updated web program and is currently in the final stages of internal testing on its Ad Taffy Mobile offering. Delivering a new kind of "call to action" for online and mobile display advertising, AD TAFFY(R) provides the one-of-a-kind, location-aware display ad conversion platform that connects web consumers directly with brands and merchants via telephone, in less than 10 seconds. AD TAFFY(R) eliminates the disconnect between online ads, other 'action' based ads and off-line sales that often frustrates consumers and drives away sales by giving consumers an instant click-to-call option through any voice telephone.

Enhancements to AD TAFFY(R)'s location aware platform include new multilingual functionality for the French, German, Italian and Spanish languages, greater customization and display capabilities as well as a smoother HTLM user interface. The Ad Taffy Mobile offering will provide brands with the opportunity to have consumers connect directly regardless of the manner in which they are consuming the message.