J Sainsbury : Sainsbury’s opens brand-new store in Ketley

Sainsbury's has launched its newest store this week with the opening of Sainsbury's Ketley Holyhead Road Local in Telford, Shropshire. Now open from 7am to 11pm seven days a week, the new store is creating new jobs for local people and supporting regeneration in the neighbourhood, whilst providing more convenience and shopping choice for residents.

Customers will now have the chance to sample Sainsbury's latest convenience range, from fresh fruit and veg, healthy snacks and food-to-go to sweet, savoury and frozen staples. They will also be able to choose from a delicious selection of freshly baked bread and pastries every day, as well as pick up Argos, Habitat and Tu Clothing products ordered online via the in-store Click and Collect service.

Conveniently located on Holyhead Road, the new store has been built on the site of The White Lion pub. Sainsbury's was originally due to lease the building from the owner of the former public house, but subsequently stepped in to purchase the site and build a new store following serious complications during the previous owner's conversion. The new convenience store has been sensitively designed in conjunction with the local planning authority, to reflect the look and feel of The White Lion and remain in keeping with the area.

The colleagues that make up the new store team will play an active role in the local community whilst also taking part in Sainsbury's nationwide charitable programmes and initiatives. For example, through Sainsbury's partnership with Neighbourly, the new Local will work with local food donation partners including Telford Crisis Support to help ensure that any surplus food from the store will go to those who need it most.

Patrick Dunne, Sainsbury's Property Director, said: "It's been a pleasure to welcome Sainsbury's Ketley Holyhead Local to our estate this week. We really pulled out all the stops to build the best store we could, working with the Council to agree on and incorporate various nods to the appearance of the original 1900s building. We're delighted with the result and we think our customers will be too."

Adrian Harris, Sainsbury's Ketley Holyhead Road Local Store Manager, said: "It was a privilege to join members of my new store team to cut the ribbon and declare our new Sainsbury's Local open for the community. We know our neighbours have been looking forward to our arrival and we were really pleased to be able to welcome them for the first time today."