HERZOGENAURACH -To tackle the insight that 43% of girls quit sport at 13(1), adidas unites women's and men's footballing icons in ultimate team photo, built to showcase the powerful potential for girls staying in the world's favourite sport.
The image is supported by leading clubs - Arsenal, Bayern Munich,
Additionally,
Today, adidas launches a new campaign to encourage the 43% of girls that quit sport at 13 to stay in football, by showcasing the power and potential of a future in the game. To do this the brand has recreated the iconic Jose+10 image - originally created in 2006 to celebrate the amazing talent on show that summer - with today's heroes and role models such as
This time fronted by a young girl - the striking visual aims to inspire the next generation to stay in the game, by highlighting the powerful role models, fans of the sport, and icons of today that exist for them across football.
While at club level, adidas partners Arsenal, Bayern Munich,
Further building on the ambition of the campaign, adidas is publishing a series of inspirational messages from leading women's players, starting with
The message aims to inspire girls around the globe, by showing them what they can achieve in sport and proving that anything is possible if they stay in the game. Additional words from
So, my message to youngsters would be to continue having fun, to persevere and even in times of difficulty or doubt - don't give up. Above all, never stop believing in yourself and your abilities. You won't believe what you can achieve if you do.'
This is the latest initiative from adidas Football Collective's ongoing commitment to help make sport equal, because when it comes to sport, fair play doesn't yet exist for all. Using the power of sport to create a better future for the planet and people, adidas is focused on creating possibilities through products, programmes and partnerships. From an understanding that this can't be done alone, adidas works collaboratively with - and supports - fellow changemakers on the journey to enabling access, equity and safety for our communities.
Most recently:
adidas continues to contribute 1% of net sales of the 2024
The adidas
Olympique Lyonnais Feminin involved more than 300 amateur clubs with women's sections, to give young members the chance to experience the best of women's soccer, on the occasion of a gala match at
The full campaign launches following adidas' 2023 initiative, Champion the Girls - which created a dedicated space for young girls to experience the unrivalled euphoria of watching the
The campaign imagery can be seen on @adidasfootball, @adidaswomen and across partner social channels.
For more information on the adidas Football Collective, please visit: www.adidas.com/footballcollective, while for more information on adidas Breaking Barriers please visit www.adidas.com/breakingbarriers.
NOTES TO EDITORS:
About adidas
adidas is a global leader in the sporting goods industry. Headquartered in
About adidas in Football
adidas is the global leader in football. It is the official supplier of the most important football tournaments in the world, such as the FIFA World Cup, the UEFA European Championship& the
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