Indicators argue for a technical correction after the last powerful bullish movement recorded in past sessions.

Fundamentally, company's growth is disappointing as shown by modest revenues increase. Indeed, they are estimated at GBP 2 041 million for the current year and GBP 2 089 millions for 2014, which represents only a 2.3% rise. Furthermore, the profit margin and operating margin are very low and the profitability is decreasing.

The graphical configuration argues to establish a short position at the current price. The end of the technical rebound, the consolidation phase and overbought situation: Kier Group has all the characteristics for short selling. The first objective will be fixed near the GBp 1250 short term support and by extension the GBp 1144 area. This strategy should be protected by a stop loss above GBp 1408.