NEW YORK, LONDON - 07 JANUARY 2016: King Digital Entertainment plc (NYSE: KING), a leading interactive entertainment company for the mobile world, today announced the launch of its next instalment in the Candy Crush franchise, Candy Crush Jelly Saga. Candy Crush Jelly Saga is the third game in the popular franchise which includes the hit games Candy Crush Saga and Candy Crush Soda Saga.

Now available to download for free from the Apple App Store, Google Play Store and the Windows Store, the new sister title introduces players to a new jelly-filled world within the Candy Kingdom where they will experience tasty new challenges and game modes. These include competitive 'boss modes' new to Candy Crush where switching and matching become more strategic as players show off their moves to beat an in-game opponent.

Candy Crush Jelly Saga sets players off amongst the clouds and tree-top wilderness of the Candy Kingdom where a young, adventurous yeti girl named Jenny embarks on a

Jellylicious journey to visit her Uncle Yeti in the Candy Kingdom. Players join Jenny on her journey and will meet a new group of Candy Crush friends who need help defeating the naughty Jelly Queen to solve their treetop troubles.

This colorful new title adds an additional layer of creative and strategic thinking to the Candy World, with exciting new features including 'Jelly' and 'Boss' gameplay modes. In 'Jelly Mode,' players must match candies in jelly in order to make it spread and win the level. As players perfect their delightful moves throughout the journey, the Jelly Queen and her minions will test those moves in 'Boss Mode' along the way. While in competitive play against the Jelly Queen, players will take turns against her and whoever spreads the most jelly by matching candies will win the level.

'We are very excited to be launching Candy Crush Jelly Saga, the third instalment in the Candy Crush franchise', said Tjodolf Sommestad, SVP of the Candy Crush Franchise at King. 'The Candy Crush franchise has been extremely popular around the world, and players have now been enjoying the games for more than three years. We are continually thinking of new ways to innovate within our games and bring different gaming experiences to our players. We believe that the competitive gameplay elements introduced here in the 'boss mode' levels offer a new challenge for our players and complement sister titles Candy Crush Saga and Candy Crush Soda Saga extremely well.'

Candy Crush lovers can jiggle and wiggle their way through the120 levels that are now available and delight in a Jelly world that includes a new scrolling game map, new characters, new candy designs and a new Colour Bomb booster.

To learn more about Candy Crush Jelly Saga visit http://www.candycrushjellysaga.com.

- Ends -

KING

Sarah Georgiakakis

Senior PR Manager

sarah.georgiakakis@king.com

+44 (0) 7867 473 558

Susannah Clark

VP Communications, Global

susannah.clark@king.com

+44 (0) 7788 405 224

About King

King Digital Entertainment plc (NYSE: KING) is a leading interactive entertainment company for the mobile world. It had a network of 330 million monthly unique users as of third quarter 2015, has developed more than 200 exclusive games, and offers games in over 200 countries and regions through its king.com and royalgames.com websites, Facebook, and mobile distribution platforms such as the Apple App Store, Google Play Store and Amazon Appstore. King has game studios in Stockholm, Malmö, London, Barcelona, Berlin, Singapore, and Seattle, along with offices in San Francisco, Malta, Seoul, Tokyo, Shanghai and Bucharest.
© 2015 King.com Ltd. King, the King crown logo, Candy Crush Jelly Saga and related marks are trade marks of King.com Ltd and/or related entities.

King Digital Entertainment plc issued this content on 2016-01-07 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 2016-01-07 11:30:11 UTC

Original Document: http://company.king.com/news-and-media/press-releases/content/press-releases/have-you-got-the-moves-candy-crush-jelly-saga-launches-worldwide-on-mobile/