The upward trend could come to support The Kroger in the coming sessions.

The group is still undervalued and the “enterprise value to sales” ratio shows an attractive valuation of 0.3x for the current year. The P/E ratio is relatively low at 14.3x for 2014 and 12.9x for 2015.

Following a bullish wave for several weeks, the stock now shows a slight decline that has lead towards its USD 39.67 support. On this level, remobilization of buyer flows would allow an uptrend in the medium and long term.

The decline observed in the short term offers an interesting entry point for a mid-term investment. Investors will take advantage of the current area to buy "The Kroger". The objectives will be set at USD 41.35 and by extension USD 43.4. The stop loss will be triggered below the USD 39.67 support.