iMedia Brands, Inc. announced that its wholly owned business unit, iMedia Digital Services, has completed an optimization release of its programmatic advertising platform, Retail Media Exchange, a proprietary advertising auction platform that in real-time simultaneously engages with advertisers, digital publishers, supply-side-platforms, and demand-side platforms to optimize advertising opportunities with consumers. iMDS's technology solutions help digital advertisers put their brands in front of their ideal audiences across the web, television, and OTT digital advertising marketplaces. By leveraging its first-party data and unique supply of digital publishers, iMDS can offer advanced targeting, high conversion, and brand-safe environments.

iMDS is also dedicated to helping digital publishers retain, scale, and monetize their audiences through innovative solutions across web, mobile, and OTT platforms. As a digital publisher itself, iMDS has unique insights and the ability to test and deliver new products and services rapidly at scale.