BRUSSELS (Reuters) - U.S. cable firm Liberty Global (>> Liberty Global Inc.) won unconditional EU regulatory approval on Monday for its $15.8 billion (10.3 billion pounds) takeover of Virgin Media (>> Virgin Media Inc.), a deal that pits the group against Rupert Murdoch's British satellite TV operation BSkyB (>> British Sky Broadcasting Group plc).

The European Commission said it did not have any competition concerns regarding the takeover, confirming a Reuters report last week.

The EU antitrust authority said this was because the companies operated cable networks in different EU countries and because of the merged group's limited market position in wholesale TV channels in Britain and Ireland.

The companies valued the deal at $15.8 billion on February 6, the day it was announced.

(Reporting by Foo Yun Chee; editing by Rex Merrifield)